Marketing Strategy Manager - Non-Residential at FERGUSON | USA | $7K/mo – $12K/mo

FERGUSON

Marketing Strategy Manager - Non-Residential

USA (Hybrid)

$7K/mo – $12K/moMid Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive national non-residential marketing and demand generation for Ferguson’s business, aligning plans with strategic goals and revenue targets.

Own and oversee multi-channel marketing programs across the customer lifecycle.
Must-have: 10+ years of B2B marketing, project-driven or non-residential experience.
Standout: Cross-functional leadership with budget ownership and executive collaboration.

Job Description

Responsibilities

The role will serve as the primary marketing contact for the business and will develop and oversee national marketing initiatives for the company’s non-residential business including but not limited to advertising plans, print marketing, customer events, digital advertising, owned media, and other national and focus market initiatives.
Possess a strong understanding of the non-residential markets, including customer needs, buying behaviors and project-driven sales environments.
Analyze customer insights and market analysis to build successful strategies that align with the business’s objectives and company’s financial goals. In addition, maintain awareness of competition and target audiences to identify industry trends and guidelines to ensure the company's marketing efforts are innovative and effective.
Demonstrate a thorough understanding of assigned Non-Residential customer groups, including strategic objectives, business models, customer segments, supplier relationships, strategic brands, sales motions, and value propositions.
Build measurable marketing programs across channels and segments aligned to the customer lifecycle, supporting sales teams, driving customer loyalty, generating revenue, and promoting Ferguson’s value proposition.
Draft marketing plans to include customer-facing marketing programs, demand generation (lead nurturing, tradeshow and events), marketing campaigns (advertising, performance), sales enablement tools (brochures, print marketing, presentations), customer communications (email marketing, social media, web content, direct mail) and coordination of all other promotional programs for the business.
Work closely with the business to acquire new customers and grow loyalty, prevent churn, and increase market share using a broad range of marketing strategies and tactics, partnerships, and customer data.
Financially responsible for the customer group marketing budget, vendor funds/co-op and submit budget proposals according to the annual planning and budgeting process.
Understand the business group’s performance, objectives and roadmap in order to contribute to business planning at the executive level and translate to a marketing strategy consistent with the organization's product / category / supplier strategy.
Participate in regular business reviews with executive leadership and strategic teams and ensure the alignment of the marketing plans to objectives, performance results and goals.

Requirements

Bachelor’s Degree in related field; or equivalent B2B marketing work experience.
10+ years’ experience in B2B marketing; preferably supporting complex, project-driven or Non-Residential markets.
Strong Non-Residential Ferguson experience ideal.
Possess strong oral and written communication skills and the ability to work both independently and within a team.
Previous team leadership experience, with an ability and passion for talent development.
A leader who can prioritize well, listen and communicate, both verbally and written, across all levels of the organization.
Consistent record of developing and implementing successful B2B marketing campaigns that drive business results.
Strong analytical skills, with the ability to use data to drive decision-making and optimize campaign performance.
Working knowledge of MS Office 365 software.

Preferred

Strong Non-Residential Ferguson experience ideal.

Benefits

At Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates.
Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!

FERGUSON

3.4 Glassdoor

Since 1953, Ferguson has been a leading source of quality supplies for a variety of industries. We are proud to provide world-class products and services to a customer base that is as vast and varied as our inventory. The professionals we serve help transform the world we live in, and we are their trusted partners with the scale, expertise and solutions to provide peace of mind. Ferguson is part of Ferguson Enterprises Inc., which has approximately 35,000 associates across 1,700 locations and serves customers in all 50 states, Canada, Puerto Rico, Mexico and the Caribbean.

Founded in 1953

Newport News, Virginia, USA

21K employees (1,429 in marketing)

www.ferguson.com

60% recommend to a friend

68% CEO approval