Responsibilities

• Shape brand strategy, positioning, and audience segmentation for clinical, health, and patient-facing initiatives.
• Design and execute integrated campaigns that support organizational goals at the clinic, regional, and headquarters levels.
• Own campaign execution from concept through delivery, ensuring alignment with brand voice, clinical accuracy, and performance goals.
• Implement traditional and omnichannel marketing tactics, including radio, podcasts, streaming audio, OTT, print, and out-of-home (OOH) placements such as transit and mall media.
• Partner with internal teams and vendors to ensure high-quality creative production.
• Lead patient-focused and internal content development, including print, digital, video, and presentation materials.
• Translate scientific and clinical messaging into clear, empathetic, and engaging narratives that build patient trust and institutional credibility.
• Support provider onboarding and enablement through photo shoots, video production, and provider bio development.
• Plan and staff local seminars, health fairs, employer benefit events, and regional initiatives.
• Lead execution of webinars and local virtual events.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Health, Life Sciences, or a related field required.
• 5–8+ years of experience in strategic marketing, brand management, or integrated campaign execution, preferably in healthcare, life sciences, pharmaceuticals, or a regulated industry.
• Demonstrated experience developing and executing omnichannel marketing campaigns, including traditional media and event-based marketing.
• Experience translating clinical, scientific, or medical information into consumer- or patient-facing messaging.
• Proven ability to manage multiple initiatives simultaneously while meeting deadlines and maintaining quality standards.
• Experience working cross-functionally with clinical teams, communications, operations, and external agencies.
• Strong project management skills with the ability to lead programs from concept to execution.
• Familiarity with performance measurement, analytics, and campaign optimization best practices.
• Experience supporting or executing conferences, educational events, or awareness campaigns strongly desired.

Preferred

• Experience supporting or executing conferences, educational events, or awareness campaigns strongly desired.

Benefits

• Medical, Dental, Vision Insurance Options
• Retirement 401K Plan
• Paid Time Off & Paid Holidays
• Company Paid: Life Insurance & Long-Term Disability & AD&D
• Flexible Spending Accounts
• Employee Assistance Program
• Tuition Reimbursement