Marketing Strategy Guide - AI-Native B2B Transformation at Cumulus Vision | USA

Cumulus Vision

Marketing Strategy Guide - AI-Native B2B Transformation

USA (Remote)

Salary Not AvailableMid Level3+ years expPart time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive a full website redesign and AI-native repositioning for a B2B services firm.

Own website strategy, architecture, and conversion funnels for the redesign.
Must-have: 3+ years in B2B marketing for professional services or SaaS.
Standout: Proven brand repositioning with enterprise buyer messaging.

Job Description

Responsibilities

Lead complete website redesign strategy from positioning to user experience
Collaborate with WordPress/Elementor developer on full site rebuild
Create new site architecture, navigation, and conversion funnels
Develop landing page strategy for different buyer personas and campaign needs
Ensure website reflects AI-native positioning throughout all touchpoints
Develop comprehensive marketing strategy for AI-native positioning
Create buyer personas for C-level decision makers in digital transformation
Design customer journey mapping and conversion optimization
Provide competitive positioning and messaging framework
Guide content creation across all marketing channels
Ensure messaging resonates with enterprise buyers
Develop thought leadership positioning and content themes
Create content testing and optimization frameworks

Cumulus Vision

Cumulus Vision provides custom Salesforce implementation, development, and on-going support services. Cumulus Vision is comprised of a small group of senior consultants, developers, and business analysts who are passionate about Salesforce and the impact it can have on an organization. We are committed to our customers long term success and aim to become a strategic partner to help you reach your business goals. Members of our team have successfully completed Salesforce projects in a variety of environments including startups, fortune 1000 corporations, non-profit organizations, and higher education institutions.

Founded in 2012

San Francisco, California, USA

2 employees

www.cumulusvision.com