Marketing Strategy - Customer Deepening, Senior Associate

Responsibilities

• Support the Consumer Bank Deepening leads in translating enterprise growth priorities into actionable program strategies and roadmaps
• Conduct analyses to evaluate customer segments, product opportunities, offer structures, channel performance, and relationship-deepening opportunities
• Turn customer research, behavioral insights, competitive intelligence, and performance data into clear strategic recommendations
• Establish clear objectives, milestones, dependencies, owners, and decision points for assigned initiatives
• Drive defined workstreams from initial problem framing through recommendation, approval, launch, and performance review
• Facilitate working sessions and partner discussions, documenting decisions and holding workstream owners accountable for follow-through
• Build trusted partnerships across teams while constructively challenging assumptions and maintaining focus on business and customer outcomes
• Partner with the Channels VP to analyze performance across email, Chase.com and mobile, branch and banker, direct mail, and emerging channels
• Support channel deep dives that identify funnel friction, performance drivers, customer-experience gaps, and optimization opportunities
• Own recurring performance reporting across the Consumer Bank Deepening program, including account production, response, and conversion

Requirements

• 5+ years’ experience in marketing strategy, growth strategy, customer acquisition, lifecycle marketing, financial services, analytics, consulting, or a related discipline
• Strong analytical and financial acumen, with the ability to interpret performance data, identify drivers, pressure-test assumptions, and develop recommendations
• Experience managing cross-functional projects with multiple stakeholders, dependencies, and decision points
• Ability to independently organize ambiguous problems, gather inputs, structure options, and move work toward a decision
• Demonstrated attention to detail, including disciplined validation of data, assumptions, financials, and presentation materials
• Strong proficiency in Microsoft PowerPoint and Excel
• Ability to manage multiple priorities while maintaining accountability for deadlines and deliverable quality
• Bachelor’s degree in Marketing, Business, Finance, Economics, Analytics, or a related field

Preferred

• Bachelor’s degree in Marketing, Business, Finance, Economics, Analytics, or a related field

Benefits

• Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.