Marketing Strategy Associate - Kids

Responsibilities

• Support the Director, Marketing Strategy, to translate brand objectives into actionable marketing plans across key timeframes, categories, and event types.
• Gather product priorities in collaboration with merchants, to support marketing plan development.
• Analyze data and utilize customer insights to inform development of marketing plans.
• Develop innovative marketing activations (events, pop-ups, etc.) to generate excitement and engage target audiences on an emotional level.
• Work collaboratively with cross-functional teams (merchandising, content, creative, digital and customer teams, etc.) to foster a seamless customer journey.
• Lead the planning and execution of marketing tactical support, including:
• Collaborate with merchants on all information needed for creative style-outs and presentations including messaging and product priorities.
• Effectively communicate marketing plan details and deliverables to cross functional teams, ensuring seamless integration across digital and in-store channels for specific product priorities.
• Review all marketing assets to guarantee alignment with campaign objectives, providing timely and constructive feedback.
• Conduct post-campaign analysis to measure effectiveness, extract key learnings, and optimize future planning.

Requirements

• Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them.
• Brand and Merchant Partnership: Proficiency in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth.
• Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.
• Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing.
• Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences.
• Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively.
• End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times.
• Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging.
• Industry Expertise: Understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers.
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

Benefits

• comprehensive health and wellness coverage and a 401(k) match to invest in your future.
• paid time off and eight paid holidays.
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement