Marketing Strategy & Analysis Manager

Responsibilities

• Responsible for working with franchise teams to develop high impact marketing and business strategies. Will rapidly become an expert on the points of view and processes for understanding the marketplace, identifying market trends and growth opportunities, diagnosing customer needs and behaviors, predicting likely competitive dynamics, and analyzing the economics of the business so that marketing can make effective choices to maximize competitive advantage.
• Conducts market and product opportunity assessment, strategy formulation and valuation for: New products developed in-house; Potential acquisitions; Growth opportunities/performance improvement strategies for existing businesses.
• Relationship development/collaboration with brand marketing resources, as well as a broad set of other stakeholders Including R&D, clinical, outcomes, business development, and sales.
• Development and implementation of structured, practical, fact-based approach to strategy development, valuation, and business plans.
• Utilizes a broad range of secondary research, primary qualitative and primary quantitative research techniques to derive market and customer insights; defines potential approach selecting from a range of techniques and then performing/overseeing the execution of the analytical plan.
• Integration of broad corporate/divisional business performance needs into franchise level decision-making.
• Collaboration with marketing and sales to ensure tactics are clearly linked to strategy and creatively developed with overall strategy in-mind.
• Plans and organizes project assignments of substantial variety and complexity; defining and managing overall schedule for project and milestones (both owned & assigned to others); often serving as project lead coordinating activities of a cross-functional team.
• Conducts and/or directs vendors in market analysis and research to answer senior management questions about the business.
• Hhelps to build strong Marketing Strategy and Analysis competency within the franchises.

Requirements

• Bachelor’s degree as well as a minimum of 3 years of professional experience
• A minimum of 2 years’ experience in consulting, business strategy/analytics, product marketing, or market research experience in the healthcare or medical device industry
• Financial analytical and quantitative skills
• Demonstrated experience applying AI technologies to solve complex technical and business challenges within the medical device industry
• Must be able to create and manage revenue models in Excel
• Must be able to independently create compelling PowerPoint documents
• Ability to travel up to 10%

Preferred

• Advanced degree such as MBA, MD or PhD
• Tableau skills and knowledge
• Neuromodulation device experience