Responsibilities

• Strategy & Partner Marketing Leadership
• Develop strategic campaign plans, messaging frameworks, and positioning for B2B tech clients and partner ecosystems
• Lead and support partner marketing programs, including through-partner, co-marketing, and partner recruitment/activation initiatives
• Translate business and partner goals into integrated marketing strategies and campaign roadmaps
• Integrated Campaign Execution
• Execute and manage integrated marketing campaigns (digital, email, social, content, events) from brief through delivery
• Work across both partner-led and direct demand generation programs
• Ensure campaigns are aligned to funnel stages, audience segments, and measurable outcomes
• Client Partnership & Collaboration
• Join—and often lead—client calls as a trusted advisor and strategic partner
• Work closely with the Transcends delivery team to ensure campaign assets are on-brand, on-time, and aligned to objectives
• Coordinate across marketing, creative, and media teams to deliver cohesive programs
• Performance & Optimizations
• Implement tracking and reporting frameworks
• Monitor KPIs, identify insights, and recommend optimizations
• Ensure accurate measurement and continuous improvement across campaigns

Requirements

• 5–10+ years in B2B tech marketing, ideally with SaaS and/or Microsoft ecosystem experience
• Have agency experience where you’ve worn multiple hats — you’re both strategic and execution-oriented
• Strong communicator and collaborative teammate who elevates those around them
• Experience leading integrated marketing campaigns across multiple channels
• Thrive in fast-paced environments with tight turnarounds and high expectations
• A proactive communicator and natural collaborator who lifts others up
• Based in North America