Marketing Strategist

Responsibilities

• The Marketing Strategist acts as the department's primary liaison to assigned service line(s).
• They develop and maintain strong relationships with clients, understand their needs, objectives & expectations.
• Lead a multidisciplinary team in the development of marketing and communications strategies and tactics that deliver value and generate results.
• Develop an annual marketing and communications plan for assigned service line(s) and be accountable for the implementation of plans and tactics.
• Utilize market data and data intelligence in understanding the service line business and the significance of strategic positioning, audience targeting, consumer behaviors and message consistency.
• Lead marketing and communications planning for several specialty service lines, including Dermatology, Plastic and Reconstructive Surgery, Dreams MedSpa, Facial Plastics, and Truelsen Eye Institute.
• Collaborate with our Marketing & Communications team to bring campaigns and patient stories to life.
• Manage multiple projects and competing deadlines while working with a collaborative team that values expertise, teamwork, and results.
• This is a hybrid position with a designated workspace at the Durham Outpatient Center (ECCP) and an expectation to spend approximately a half or full day at Dreams MedSpa to learn its services, experience the environment, and capture content for social media.

Requirements

• Six years of experience in marketing, public relations, or communications required.
• Demonstrates progressive evolution of skills through career progression required.
• Bachelor's degree in marketing, business administration, communications or related field required.
• Understand enterprise and service line(s) strategies and priorities required.
• Possess a thorough understanding of market data, competitive intelligence, target audiences, consumer behaviors, client feedback and other tools necessary to develop strategies that deliver value and results required.
• Candidate must live in Nebraska or Iowa
• This is a hybrid position, must be able to work on campus

Preferred

• Health care experience preferred.

Benefits

• Educational Support Enjoy up to $5,000/year in tuition assistance, a 35% discount at Clarkson College, and career advancement opportunities with covered educational costs. Enjoy support for your personal growth within the organization, from those just starting their healthcare careers to those who are years down the path .