Marketing Strategist

Responsibilities

• Develop and implement integrated, multi-channel marketing strategies tailored to the specific needs and opportunities within assigned regions. Strategies should create seamless and engaging patient experiences across digital, traditional, and experiential touchpoints.
• Manage traditional marketing activities such as print advertising, direct mail, and local partnerships within region. Work closely with Creative Director to strategize effective messaging and design.
• Plan, coordinate, and execute regional events including trade shows, expos, luncheons, and patient appreciation initiatives to build brand awareness and generate sales leads.
• Generate new concepts for driving referral opportunities across region.
• Collaborate closely with regional outreach team members and other cross-functional teams to ensure marketing initiatives align with growth goals and expansion plans.
• Conduct thorough market research and competitive analysis to identify trends, opportunities, and challenges within assigned regions.
• Manage regional marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
• Track, analyze, and report on performance of regional marketing campaigns, providing insights and recommendations for optimization.
• Build and maintain strong relationships with key stakeholders, including regional sales leadership, local partners, and vendors.
• Stay abreast of the latest marketing trends, technologies, and best practices to ensure the company maintains a competitive edge.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field required.
• Minimum 6-10 years of experience in strategic marketing position with significant focus on regional marketing strategy and execution.
• Demonstrated success in developing and implementing omni-channel marketing strategies that drive measurable results.
• Proven experience in planning and executing a variety of events, both large and small, with a focus on achieving specific marketing objectives.
• Strong understanding of digital marketing principles and best practices, with hands-on experience managing various digital channels.
• Excellent analytical skills with the ability to interpret data, generate insights, and make data driven decisions.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across different teams and levels.
• Expertise with CRM and marketing automation platforms including Salesforce is required.
• Experiencing managing and optimizing marketing budgets.

Benefits

• competitive benefits