Marketing Strategic Partner, Sports Sponsorships at FM | Johnston, RI

Marketing Strategic Partner, Sports Sponsorships

Johnston, RI (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive global marketing and sponsorship programs with cross-functional alignment and an emphasis on sports activation across multiple channels.

Own development and execution of global marketing strategy and omnichannel plans.
Must-have: 5+ years in marketing (sports/sponsorship) plus 8–10 years in senior roles, corporate or agency.
Standout: Global scope, budget ownership, and cross‑functional collaboration with Sales/Client Service.

Job Description

Responsibilities

Lead development and oversee execution of marketing strategy, campaigns and plans, with an emphasis on sports marketing and sponsorship activation.
Build relationships with Marketing, Client Service, Sales, and Operations peers within and outside FM to ensure collaborative marketing strategies and the best use of resources to achieve desired results.
Ensure all work is done within agreed-to marketing practices and procedures, and in alignment with the brand positioning, compliance and personalized as appropriate.
Create and coordinate execution of omnichannel integrated marketing plans across channel partners, including paid media, social, enablement, PR, multimedia, interactive/web, direct mail, events, and brand experience, aligned to audience journeys and ABM plans, working closely with Sales, Operations, Client Service and other internal and external colleagues.
Contribute to management of agency and vendor relationships for the assigned programs.
Collaborate with local marketing teams to ensure marketing plans are relevant to applicable markets and address key accounts.
Follow established processes to optimize the effectiveness, efficiency, creativity, agility and quality of programs and tools designed for the market and client-facing teams.
Monitor metrics to measure the effectiveness of marketing programs; track, analyze, and report on results to optimize impact.
Exhibit the leadership, skill, and ability to influence and drive alignment of marketing activities to ensure message consistency and best-in-class client experience.
Develop a good understanding of client and partner needs and the Client Service and Sales processes to ensure the needs of the business are addressed.
Ensure projects stay within established budgets and meet objectives.
Other projects assigned will be handled within appropriate corporate guidelines and in collaboration with marketing and communications peers as well as business unit sponsors.

Requirements

Bachelor’s degree in marketing, Communications, or Business.
5+ years of marketing experience is required, with an emphasis on sports marketing or sponsorship activation in a corporate and/or agency setting.
8-10 years of increasingly responsible positions in a corporate and/or agency setting.
Experience using groundbreaking media; digital marketing savvy.
Global experience in a corporate environment.
Understands the business objectives of assigned campaigns and knows which marketing plans and tactics will support achieving the objectives at a global and regional level.
Apply knowledge of marketing to decide how best to prioritize plans and campaigns to achieve Corporate and Operations objectives.
Good knowledge of marketing tools, tactics, and techniques in general.
Solid understanding of the business priorities of FM and its various business units.
Demonstrated ability to develop, deliver and run global and locale integrated marketing plans with detailed objectives and proven ROI.

Preferred

A balance of “hands-on” and strategic leadership skills.
Strong decision-making skills.
Uses data and other inputs to make decisions, owns decision, and takes accountability for work using strong organizational and analytical skills.
Proven track record of delivery to tight budgets and deadlines.
Excellent communication and creative thinking skills.
Demonstrated project management skills.
Strong interpersonal skills-demonstrated teamwork skills.
Client focused.
Comfortable to engage with Senior Leadership.
Experience using cutting-edge media.

Benefits

comprehensive Total Rewards program that includes an incentive plan, generous health and well-being programs, a 401(k) and pension plan, career development opportunities, tuition reimbursement, flexible work, time off allowances and much more.

FM

For nearly 200 years, FM has empowered businesses worldwide to manage risk, prevent loss, and build resilience. As a leading commercial property insurer, we are:✔️ Ranked #406 on the Fortune 500.✔️ Trusted by 1 in 4 Fortune 500 companies.✔️ Supported by nearly 6,000 employees worldwide.✔️ Driven by 1,900+ in-house loss prevention engineers. Whether scaling your operations, transitioning to renewable energy, or strengthening global supply chains, FM's scientific research, engineering expertise, and innovative solutions can help you navigate risk and protect your purpose. Are you interested in making a lasting impact? Discover rewarding career opportunities in fields such as engineering, underwriting, and more: 🔗 https://www.careersatfm.com

Johnston, Rhode Island, USA

7K employees (300 in marketing)

www.fm.com