Marketing Strategic Partner, Intellium

Responsibilities

• Lead end-to-end program development and activation of Intellium messaging in market, inclusive of thought leadership, creative production, and audience engagement in support of revenue and lead generation goals.
• Partner with FM Intellium engineering, underwriting, operations, and risk management leaders to align marketing campaigns with technical capabilities, emerging risk trends, and client investment strategies.
• Create and coordinate execution of omnichannel integrated marketing plans across channel partners, including paid media, social, enablement, PR, multimedia, interactive/web, direct mail, events, and brand experience, aligned to audience journeys, working closely with Sales, Operations, Client Service, and external colleagues. Set and manage campaign budgets.
• Contribute to management of agency and vendor relationships.
• Follow established processes to optimize the effectiveness, efficiency, creativity, agility and quality of programs and tools designed for the market and client-facing teams.
• Serve as an occasional spokesperson for FM Intellium in the press, industry events, with clients, brokers, and prospects, etc.
• Monitor metrics to measure the effectiveness of marketing programs; track, analyze, and report on results to optimize impact.
• Monitor the data center infrastructure market trends, competitive dynamics, and client engagement signals to inform account selection, messaging strategy, and campaign planning.
• Ensure all work is done within agreed-to marketing practices and procedures, and in alignment with the brand positioning and compliance.

Requirements

• Bachelor’s degree in Marketing, Communications, or Business.
• 5+ years of marketing experience is required, with an emphasis on product marketing strategy and execution in a corporate and/or agency setting.
• B2B experience.
• Domestic and international travel as a constraint/expectation.

Preferred

• 8-10 years of increasingly responsible positions in a corporate and/or agency setting.
• Global experience in a corporate environment.
• Comfortable to engage with Senior Leadership.
• Experience using cutting-edge media.
• Adaptable: open to change in response to new information, unexpected circumstances, and/or ability to work in ambiguous situations.

Benefits

• final salary offer will vary based on individual education, skills, and experience.
• participation in FM’s comprehensive Total Rewards program that includes an incentive plan, generous health and well-being programs, a 401(k) and pension plan, career development opportunities, tuition reimbursement, flexible work, time off allowances and much more.