Responsibilities

• Campaign Management: Plan, execute, and oversee digital marketing for World Racing Group and its properties (World of Outlaws, DIRTcar Racing, and DIRTVision), including Google Search , paid social (Facebook, Instagram), OTT, and display advertising.
• Event Marketing: Collaborate with Event Captains to identify expectations and document event-based marketing plans for promoted and joint-promoted events.
• Email Marketing: Work with teams to plan and oversee email marketing campaigns while ensuring they follow industry policies, best practices, and company standards.
• Owned Channels & Cross-Promotion: Ensure consistent promotion and cross-promotion across owned websites and digital channels.
• Strategy & Innovation: Proactively stay ahead of current and emerging digital trends to determine how the company can best adapt to meet its goals and identify new opportunities to promote products.
• Audience Development: Create relevant custom audiences from CRM, social, and digital traffic to target all layers of the marketing funnel (prospecting, retention, engagement, and re-activation).
• Database Management: Oversee the maintenance, security, and integrity of the company’s email databases and CRM, while working to segment and grow the customer base.
• Analytics & Reporting: Research, track, and analyze consumer behaviors and performance; prepare reports on campaign ROIs and KPIs to optimize user experience and results.
• Administrative Support: Support departmental needs, manage marketing workflows, and update financial requests or expense reports as needed.

Requirements

• Experience: At least 3–5 years of related experience in developing and managing digital campaigns is preferred.
• Education: BS/BA degree in Marketing, Business Administration, or Communications is strongly preferred.
• Technical Proficiency:
• Proven experience with Google Analytics, SEO/SEM and CMS/CRM platforms.
• Experience with HubSpot or similar customer journey-driven marketing platforms is preferred.
• Proficiency in Microsoft Office (especially Outlook and Excel), Photoshop, and HTML.
• Personal Attributes: High sense of ownership, personal accountability, and the ability to maintain a positive demeanor in highly stressful or demanding situations.
• Communication: Strong organizational, verbal, and written communication skills with the ability to handle multiple projects simultaneously.
• Industry Knowledge: An understanding of the motorsports industry is helpful.