Marketing Specialist

Provo, UT (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own the end-to-end marketing workflow for ASO concerts and events, driving attendance, media planning, and audience development.

  • Plan and execute integrated marketing campaigns to boost attendance for concerts and events
  • Coordinate media buying across radio, outdoor, social, and digital channels
  • Collaborate on email campaigns and analyze post-campaign performance

Job Description

Responsibilities

  • Assists in planning and executing marketing campaigns to drive attendance for concerts, festivals, and special events.
  • Places all advertising across multiple mediums, including radio, outdoor, social media, digital signage, and other platforms.
  • Works with team members to provide timely management of media campaigns, trafficking of creative assets, and the processing of vendor invoices.
  • Collaborates with the Senior Manager of Marketing and Communications to write and create email marketing campaigns.
  • Conducts pre- and post-campaign analysis focused on indicators such as return on investment, cost of sale, market trends, and product preference.
  • Supports audience development initiatives designed to attract and retain younger audiences.
  • Monitors digital engagement trends, analytics, and best practices to stay up to date with the latest developments and insights in the field.
  • Performs concert duty as required, serving as marketing representative at promotional events as needed.
  • Other duties as assigned.

Requirements

  • Bachelor’s degree in marketing, communications, arts administration, or a related field.
  • Three or more years of experience in digital marketing with a proven track record of growing and engaging an online audience
  • Experience in the arts and culture industry preferred, along with a knowledge of and/or passion for orchestra music.
  • Excellent written and verbal communication skills.
  • Strong organizational skills with a focus on timely execution in a fast-paced environment with high accountability and an eye for detail and accuracy.
  • Ability to work independently and collaboratively, managing multiple projects through Asana and deadlines in a dynamic and fast-paced environment.
  • Strong interpersonal skills and the ability to build relationships with both internal stakeholders and external partners.
  • Knowledge of Microsoft Office products, including Word, Excel and PowerPoint.
  • Experience with e-commerce platforms such as MailChimp or HubSpot and content creation tools, such as Canva.
  • Working knowledge of a project management tool like Asana is a plus.

Preferred

  • Experience in the arts and culture industry preferred, along with a knowledge of and/or passion for orchestra music.
  • Working knowledge of a project management tool like Asana is a plus.

Benefits

  • The Atlanta Symphony Orchestra offers a competitive salary and benefits package, including Excellent medical, vision, dental, and supplemental health plan, three weeks of PTO, retirement contribution, and access to performances and cultural events.

Marketing Team

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