Marketing Specialist

USA (Hybrid)

$64K/yr - $83K/yr (Est.)Mid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own marketing campaigns and media execution for concerts and events, collaborating with team to plan, deploy, and analyze digital and traditional advertising while nurturing younger audiences.

  • Oversee media planning across radio, outdoor, social, and digital signage
  • Coordinate email campaigns and post-campaign ROI analysis

Job Description

Responsibilities

  • Assists in planning and executing marketing campaigns to drive attendance for concerts, festivals, and special events.
  • Places all advertising across multiple mediums, including radio, outdoor, social media, digital signage, and other platforms.
  • Works with team members to provide timely management of media campaigns, trafficking of creative assets, and the processing of vendor invoices.
  • Collaborates with the Senior Manager of Marketing and Communications to write and create email marketing campaigns.
  • Conducts pre- and post-campaign analysis focused on indicators such as return on investment, cost of sale, market trends, and product preference.
  • Supports audience development initiatives designed to attract and retain younger audiences.
  • Monitors digital engagement trends, analytics, and best practices to stay up to date with the latest developments and insights in the field.
  • Performs concert duty as required, serving as marketing representative at promotional events as needed.
  • Other duties as assigned.

Requirements

  • Bachelor’s degree in marketing, communications, arts administration, or a related field.
  • Three or more years of experience in digital marketing with a proven track record of growing and engaging an online audience

Preferred

  • Experience in the arts and culture industry preferred, along with a knowledge of and/or passion for orchestra music.

Benefits

  • Excellent medical, vision, dental, and supplemental health plan, three weeks of PTO, retirement contribution, and access to performances and cultural events.
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Woodruff Arts Center

3.3 Glassdoor

The Woodruff Arts Center in Atlanta, GA is one of the largest arts centers in the world, home to the Tony Award-winning Alliance Theatre, the Grammy Award-winning Atlanta Symphony Orchestra (ASO) and the High Museum of Art, the leading art museum in the Southeast. One of the only arts venues in the United States to offer both visual and performing arts on a single campus, the Woodruff Arts Center produces outstanding theatre, music, and exhibitions for nearly one million patrons each year. Through the combined efforts of the Alliance Theatre, Atlanta Symphony Orchestra, and High Museum of Art, the Woodruff Arts Center offers remarkable educational programming, with approximately 200,000 students taking part annually, making us the largest arts educator in Georgia.

Founded in 1965
Atlanta, Georgia, USA
303 employees (27 in marketing)
0% recommend to a friend
1% CEO approval

Salaries

SalaryGuide estimate

$64K/yr – $83K/yr

Modelled from 56 comparable roles.

See all Woodruff Arts Center salaries

Marketing Team

Marketing Team Size
12 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
33K
Traffic Source Mix
Search
40.5%
Direct
40.6%
Referral
11.9%
Social
3.4%

Headcount Trend

Current headcount: ~303

Recent News

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Marketing Specialist

Woodruff Arts Center · USA · Hybrid