Responsibilities

• Analyze the customer journey to identify usability issues, pain points and conversion barriers.
• Use website analytics, customer feedback, surveys and support tickets to uncover improvement opportunities.
• Partner with Customer Support to identify recurring inquiries, complaints and root causes.
• Develop recommendations to enhance navigation, product discovery, landing pages, product pages, cart, checkout and post-purchase experiences.
• Partner with Product, Marketing, Engineering, Creative, CRM, Merchandising, and Customer Service teams to launch improvements.
• Conduct competitor research and identify emerging e-commerce and customer experience trends.
• Support A/B testing and measure the impact of website and marketing initiatives.
• Explore practical AI applications for customer insight analysis, content creation, personalization, and workflow efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 1-3 years of experience in digital marketing, e-commerce, customer experience, conversion optimization, or a related role.
• Experience with tools such as GA4, Shopify, Looker Studio, Optimizely, or similar platforms.
• Strong analytical, project management, communication, and cross-functional collaboration skills.
• Ability to turn customer and performance data into clear, actionable recommendations.
• Strong attention to detail and proficiency in Excel or Google Sheets.
• Experience in fashion, retail, bridal, or consumer e-commerce is preferred.
• Experience with CRM, personalization, or customer support is preferred.
• Hands-on experience using generative AI or automation tools is highly preferred.

Benefits

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Paid vacation days and sick leave
• Paid Holidays + Floating Holidays
• 401k match
• Free snacks and drinks in office
• Employee discount
• Gym access in building
• Company engagement events