Marketing Specialist

Responsibilities

• Work closely with the Director of UTAC USA Sales to:
• Develop and execute an annual US marketing plan aligned with sales targets, growth priorities, and target markets.
• Build a detailed understanding of customers, markets, competitors, and UTAC capabilities
• Support campaigns and initiatives designed to increase qualified leads and new business opportunities.
• Own and maintain U.S. market website content, ensuring landing pages, product information, and marketing assets are accurate, relevant, and optimized for lead generation and SEO performance.
• Manage Google Analytics and marketing performance dashboards, delivering actionable insights on website traffic, user engagement, lead conversions, and campaign effectiveness to drive data-informed decision making and continuous optimization.
• Plan, launch, and optimize paid search and PPC pilot campaigns, including keyword strategy, budgets, landing pages, performance tracking, and return on investment.
• Track marketing-sourced leads in Salesforce through qualification and opportunity creation, coordinating lead routing, follow-up expectations, and reporting.
• Develop and maintain an integrated content calendar across digital, print, and event marketing channels, including website content, social media, email campaigns, trade shows, third-party publications, partner marketing initiatives, sales enablement materials, and internal communications, ensuring consistent messaging and alignment with business objectives.
• Create customer-facing content and collateral, including brochures, sales sheets, case studies, white papers, articles, presentations, and trade show graphics.

Requirements

• Minimum of a bachelor’s degree in marketing, communications, business, graphic design, or a related field, and one to three years of relevant experience; equivalent experience may be considered.
• Business-to-business marketing experience required; experience within the TIC, automotive, transport, engineering, or technical services sectors is preferred.
• Hands-on experience with Google Analytics, digital performance reporting, and campaign analysis required.
• Experience with Google Ads, paid search, PPC campaign management, SEO, or landing-page optimization is preferred.
• Experience with Salesforce or another CRM platform and marketing lead attribution is preferred.
• Familiarity with Adobe Creative Suite, Canva, Figma, or comparable creative tools is preferred.
• Photography, videography, and short-form video editing experience are highly desirable but not required.
• Excellent written, editing, and verbal communication skills required.
• Ability to understand technical subject matter and convert it into clear, customer-focused content.
• Strong analytical skills with the ability to interpret campaign data and recommend actions.

Preferred

• Photography, videography, video editing, and content creation experience are highly desirable and considered a significant asset for supporting digital marketing, trade shows, customer stories, and brand-building initiatives.
• Graphic design capabilities and experience with tools such as Adobe Creative Suite, Canva, or Figma are strongly preferred and would enable greater ownership of marketing collateral, digital assets, and visual communications.
• Candidates with advanced creative production skills, including photography, videography, editing, and design, will be strongly differentiated.

Benefits

• Medical Insurance, dental
• 401k
• Recognition awards linked to our UTAC values of Expertise, Innovation and Integrity.