Responsibilities

• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies
• Manages multi-channel campaigns from concept through deployment, maintaining brand consistency across all touchpoints
• Coordinates with vendors, designers, and agency partners to produce and place creative materials on time and within budget
• Supports event marketing and recruitment programming, including on- and off-campus visits, email campaigns, high school outreach, and signature college events
• Contributes to the development and implementation of strategic marketing plans based on research and established strategies
• Identifies opportunities to strengthen brand presence and campaign effectiveness across earned, owned, and paid channels
• Assists in planning and executing paid media campaigns including digital, programmatic, social, and out-of-home
• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• Prepares performance reports and contributes to campaign optimization based on data insights
• Monitors higher education marketing trends to support evidence-based strategic decisions
• Supervises and mentors student marketing staff
• Collaborates with campus and college partners including Advising, Admissions, and college departments, centers, and institutes
• Serves on departmental and university committees as appropriate
• Performs additional duties as assigned
• Other duties as assigned