Marketing Specialist

Responsibilities

• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• Develops, implements, and maintains strategic marketing plans based on research and established strategies
• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities

Requirements

• Associate degree in integrated marketing, business, communications or related field OR 2 years professional experience in marketing is required.
• Basic knowledge and application of graphic design, website development, and project management tools including an understanding of standards, platforms and strategies.
• Proficiency in MS Office applications.
• Proven effective written and oral communication skills.
• Demonstrated experience in coordinating marketing plans and promotions.
• Experience producing written and visual materials.

Preferred

• Bachelor’s Degree in integrated marketing, business, communications, or related field.
• Demonstrated experience developing and managing production timelines, and knowledge of professional industry standards and programs.
• Extensive experience working with graphic design programs (Adobe Suite) and web content management systems.
• Proficiency with social media (Facebook, Twitter, Instagram, Tik Tok, YouTube, Snapchat, and other emerging/trending resources) as a marketing tool.
• Past experience supervising students, preferably in a university environment.

Benefits

• Eligible Universities of Wisconsin employees receive an excellent benefits package. To learn more about the benefits package, review the Universities of Wisconsin Employee Benefits Quick Guide ( FA/AS/LI ). Use the Health & Retirement Contributions Estimator to calculate the estimated value of your compensation and benefits.