Responsibilities

• As directed, participates as a marketing liaison between division marketing leadership, on-site sales teams, and the home office marketing team, ensuring effective and efficient communication.
• Coordinates model photography, community and model videos, and production home photography with local vendors guiding shot lists and video requirements per brand standards.
• Gathers, organizes, and maintains visual assets in the media library (photography, virtual tours, etc.) and shares with the Sales and Marketing departments.
• Assists in the development and execution of promotions and tracking and reporting of promotion results.
• Collaborate with Marketing leader, coordinates with consultants on public relations, social media, and advertising.
• Participates in the adoption and optimization of new tools, tactics, and strategies that help the internal team to communicate, market effectively, and validate marketing efforts
• Participates in the division and Tri Pointe Homes sales and marketing meetings.
• Responsible for maintaining New Home Gallery and model home appearance, coordinating with other departments and vendors as needed.
• Collaboratively with Marketing leader, coordinates with agencies and vendors to create and deliver community-level marketing point-of-sale materials such as collateral (e.g. floorplans, price sheets, feature sheets), displays, flyers, event invitations, direct mail, property listings, directional signage, flags, and giveaways ensuring brand compliance and cost-efficiency.
• Collaboratively with Marketing leader, coordinates with consultants on interior model home merchandising and new home gallery design.