Marketing Specialist, TJ Maxx

Framingham, MA (Hybrid)

$65K/yr – $81K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the brand engine for TJ Maxx by aligning brand and paid content with cross‑functional partners, while shaping creative that stays on brand and drives measurable impact.

  • Brand ownership: coordinate end-to-end creative from brief to final output and QA to maintain a consistent TJX voice.
  • Cross‑functional orchestration: drive integrated programs with Brand, Partnerships, PR, Social, Creative, Media, and Insights teams.
  • Measurement and optimization: analyze campaign data and trends to influence future creative and media decisions.

Job Description

  • Responsibilities include supporting Brand Marketing Manager in day-to-day planning, coordination, and execution of TJ Maxx brand marketing strategy and paid advertising content to drive brand objectives.
  • Proactively collaborate with cross-functional teams to amplify integrated programs.
  • Ensure end-to-end oversight of projects from brief writing through final creative content.
  • Support QA of all creative content to maintain brand voice and guidelines.
  • Research industry and customer trends to inform future campaigns and content.
  • Input insights data and provide POV on campaign effectiveness.
  • Support management of marketing third party resources to develop concepts.
  • Coordinate and maintain the marketing budget and identify cost-saving opportunities.
  • Build and foster relationships with cross-functional partners.
The TJX Companies, Inc. logo

The TJX Companies, Inc.

TJX is the leading off-price apparel and home fashions retailer in the U.S. and worldwide, with four global home offices, seven brands, nearly 4,700 stores in nine countries, and five distinctive branded e-commerce sites. As Associates, we make a difference with our contributions—collaborating in delighting shoppers with hidden treasures.

Founded in 1976
Framingham, Massachusetts, USA
53K employees (4,526 in marketing)