Marketing Specialist

New York City, NY (On-site)

$99K/yr – $129K/yrMid Level3+ years expFull time

Posted 2 weeks ago

Job Summary

Own the coordination and execution of Go-To-Market deliverables, driving cross-functional collaboration with sales and partners, mapping customer journeys, and supporting campaign execution.

  • Owns requirements, timelines, and roadblocks to keep campaigns on track.
  • Partners with marketing, sales, and business units to map journeys and execute campaigns.

Job Description

Responsibilities

  • Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution.
  • Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
  • Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
  • Assists with campaign execution in partnership with functional marketing team members.
  • Understands departmental measurements and KPIs based on overall business goals.
  • Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.

Requirements

  • University (Degree) Preferred
  • 3+ Years Required; 5+ Years Preferred
  • Physical Requirements: Sedentary Work
  • Career Level
  • Related Skills
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TIAA

3.7 Glassdoor

At TIAA, we believe everyone has the right to retire with dignity. For more than 100 years, we’ve provided retirement plans, insurance, and investment services, empowering millions of people— in education, healthcare, and nonprofit —with the knowledge, guidance, and lifetime income needed to plan their futures. We are fighting to ensure a more secure financial future for all and for generations to come. Visit tiaa.org to learn more about preparing for a more secure retirement. For our Terms of Use, please visit ter.li/termsofuse.4127037

Founded in 1918
New York, New York, USA
13K employees (515 in marketing)
64% recommend to a friend
59% CEO approval

Salaries

Posted range

$99K/yr – $129K/yr

Taken straight from the job posting.

The middle of this range ($114K) is 63% above the median base salary for Marketing Specialist roles in the United States ($70K).

Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $79K. Based on 732 salaries.

See all TIAA salaries

Traffic Signals

Monthly Visitors
3.4M
Monthly Google Ads Budget
$284.9K
Traffic Source Mix
Search
29.4%
Direct
65.5%
Referral
4.4%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~13.3K

News about TIAA

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Marketing Specialist

TIAA · New York City, NY · On-site