Responsibilities

• Channel Partner Support
• New product launch: Develop/maintain selling tools, audit product sheets, communicate launch
• Merchandising: Execution of merch plan, maximize brand exposure, develop in-store POP displays (source/schedule)
• Create campaigns with a measurable call to action
• Create materials: Sales resources (custom presentations, sales collateral, launch and product assets) or materials used on display in retail stores
• Create internal trackers per channel or partner
• Manage collateral and SWAG
• Pre-event support: preparing event orders, literature, SWAG & kits, and logistics
• Email campaigns, product launches, keyword-based search advertising and social media
• Asset toolkit build-outs (web pages) and product listing optimization (detail pages)
• Strategy recommendations, social calendars, social posts, and managing responses

Requirements

• Bachelor’s Degree: Marketing, Communications, or equivalent
• +2yrs as Marketing Specialist or...
• +5yrs as Marketing Coordinator (channel/retail, brand or MarCom)
• Experience working with external parties (vendors, resellers, end users)

Preferred

• Ability and willingness to travel (Up to 25%)
• Google Analytics
• Facebook Business Manager
• PhotoShop
• Illustrator
• InDesign
• Final Cut
• Social media
• email
• marketing automation
• CE
• Fashion or Consumer Goods

Benefits

• End-of-Year Discretionary Bonus
• Real Healthcare: Medical/Dental/Vision w/ 75% Paid
• Team Outings
• Company Season Tickets to Local Sports Teams
• Well-behaved dogs allowed in office!
• 401k w/ 3% Contribution (TargetPath pays this even if you don\'t contribute!)
• LTD
• Life
• AD&D
• 15 Days PTO