Marketing Specialist

Florida, USA (On-site)

$27/hr – $29/hrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own outreach and communications for a state program by turning statewide campaigns, media relations, and Cadet recruitment into measurable community impact.

  • Cadet Ambassador Program ownership: recruit, train, and mentor Cadets to represent the Academy at events and community engagements.
  • Stakeholder outreach: build and maintain relationships with schools, government partners, military contacts, and media to boost visibility.

Job Description

Responsibilities

  • Under the supervision of the Academy Director, this position is responsible for developing, coordinating, and administering outreach, communications, marketing, and public relations activities for the Wisconsin Challenge Academy.
  • This position develops and implements strategic communications and outreach initiatives designed to increase public awareness, strengthen recruitment efforts, and support the Academy’s mission.
  • Responsibilities include planning and executing statewide marketing and outreach campaigns; developing communications plans, promotional materials, and digital content; managing social media platforms and media relations; and evaluating outreach data and trends to evaluate program effectiveness; and preparing reports related to recruitment, outreach, marketing and public relations activities.
  • the outreach coordinator oversees the Cadet Ambassador Program, recruiting, training and mentoring Cadets who represent the Academy at recruitment events, presentations and community engagements.
  • With the Admissions Department, this position serves as a liaison with schools, community organizations, government agencies, military partners, media outlets, and other stakeholders to build and maintain strong relationships that support program awareness.
  • This position also coordinates special events, official visits and presentations involving partner organizations, community leaders, elected officials, military leadership, and other distinguished visitors.
  • The Outreach Coordinator also plans and implements promotional campaigns that increase program visibility, strengthen community engagement and support Cadet recruitment and placement opportunities.
  • As an integral member of the Challenge Academy team, this position plans, coordinates, and implements comprehensive communications and outreach strategies that advance the Academy’s mission of helping Wisconsin youth develop the education, leadership, and life skills needed to become productive, responsible citizens.

Requirements

  • Microsoft Office Suite or Google Suite.
  • Use of graphic design software or photo-editing software.
  • Government operations and organizational structure familiarity.

Preferred

  • Independently plan, organize, coordinate, and/or execute multiple projects and initiatives simultaneously.
  • Training and/or experience in modern public relations, media relations, marketing, and outreach strategies /techniques.
  • Management of social media platforms for an organization or a government entity.

Benefits

  • Substantial leave time including at least 3.5 weeks of vacation to start, 9 paid holidays, and ample accrued sick time that rolls over each year.
  • Excellent and affordable health, vision, and dental benefits (health plan options start at just $45/month for single plans and $111/month for family plans after two months of employment).
  • A casual atmosphere and flexible work schedules, depending on the position's requirements.
  • An exceptional pension plan with employer match and lifetime retirement payment, plus an optional tax advantaged 457 retirement savings plan.
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State of Wisconsin

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Madison, Wisconsin, USA
7.6K employees (164 in marketing)