Responsibilities

• Collaborate with internal teams, cross-functional partners, and external agencies to plan and execute integrated marketing campaigns
• Own end-to-end campaign delivery, including content planning, execution, optimization, and performance reporting
• Track and analyze KPIs to drive data-informed improvemen ts
• Develop and manage social media strategy for general market and multicultural audiences
• Create and oversee content across Instagram, TikTok, YouTube, WeChat, and RedNote
• Conduct photo and video shooting, editing, and copywriting
• Ensure content is culturally relevant, brand-aligned, and supports business objectives
• Build and maintain relationships with U.S. media, influencers, freelancers, and community partners
• Support media outreach, influencer collaborations, sponsorships, and industry events
• Execute community activations to strengthen brand awareness and local presents

Requirements

• Bachelor’s degree in Marketing, Business Administration or related discipline from an accredited university/college
• 3 to 5 years of hands-on marketing experience across multiple channels, including social media, digital marketing, and performance-based campaigns
• Strong content creation capabilities, including creative copywriting and short- and long-form video production/editing for social platforms
• Experience leveraging AI tools and basic marketing automation workflows to improve efficiency and content output
• Excellent written and verbal communication skills in English, with the ability to develop compelling marketing content and engage directly with customers. Fluency in Chinese, Filipino/Tagalog, Vietnamese, or Korean is highly preferred to support multicultural marketing initiatives
• Established relationships with influencers and social media within the food retail, lifestyle, or business sectors are a strong assets
• Self-driven and resourceful, with strong problem-solving skills, attention to detail, and the ability to work independently in a fast-paced environment
• Able to work independently as well as in a team environment
• Excellent verbal and written communication skills and demonstrates excellent time management skills

Preferred

• Previous related work experience in a supermarket or grocery store prefer
• Bilingual in English & Chinese, Spanish, Vietnamese, or Tagalog is preferred