Marketing Specialist - SEO

Responsibilities

• Plan, launch, and optimize Facebook ad funnels (TOF, MOF, BOF) with full pixel tracking, creative testing, and conversion workflows
• Create landing pages for live events, campaigns, and practice area promotions
• Build and manage gated downloadable assets (PDF checklists, forms) tied to blog CTAs and email opt-ins
• Oversee lead magnet integration across the blog and track engagement and downloads via HubSpot
• Collaborate with the intake and sales teams to align campaigns with lead goals and CRM segmentation
• Maintain and optimize websites across multiple domains (main firm site + niche/local office microsites)
• Collaborate with developers on WordPress enhancements, site speed, plugin management, and Cloudflare integration
• Assist in implementing SEO silos for practice area pages (e.g., Child Custody, CPS, Probate) through internal linking and blog-based navigation
• Manage schema, metadata, redirects, and crawl settings using Google Search Console, Yoast, and Cloudflare
• Own HubSpot and Zapier workflows for contact creation, list segmentation, follow-up sequences, and automation logic

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or similar field is required
• 2–4 years of hands-on experience in digital marketing, with a focus on performance campaigns, SEO, or automation.
• Required experience with:
• WordPress and Elementor
• Meta Ads Manager (TOF/MOF/BOF segmentation)
• Google Analytics, Search Console, and basic HTML/CSS
• Strong project management, communication, and task ownership skills ○ Able to work independently while managing multiple concurrent projects with fast turnaround cycles

Preferred

• Cloudflare setup and DNS configuration
• WooCommerce and Stripe integration
• Webinar platforms (Zoom, EventCreate)
• Canva, basic video editing, or Adobe tools
• CRM (Hubspot, Salesforce, etc)
• Zapier and webhooks
• Familiarity with legal marketing, gated content strategy, or multi-location SEO is a plus

Benefits

• We offer affordable benefits: Paid time off, Paid Holidays, Medical, Dental, Vision, 401K (with a 5% company match), and life insurance!