Marketing Specialist

Responsibilities

• Develop and execute marketing campaigns across digital and traditional channels.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Manage company website updates, SEO efforts, and strategies as well as manage digital marketing channels.
• Assist in planning and executing promotional events, trade shows, and sponsorships.
• Coordinate with sales and product teams to align marketing strategies with business goals.
• Analyze campaign performance and prepare regular reports on ROI and KPIs.
• Strong demonstrated background in understanding industry trends and competitive differentiators to attract and retain business growth.
• Support brand consistency in all marketing and communication materials.
• Develop relationships with media, vendors, and partners as needed.
• Ability to manage multiple projects and meet deadlines.

Requirements

• Bachelor’s degree in marketing, Communications, Business Administration, or related field.
• 3 years of experience in marketing in a corporate environment or a related role.
• Strong understanding of digital marketing tools (Google Ads, Analytics, SEO, email marketing, etc.).
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Proficiency in Microsoft Office Suite and marketing software (Canva, HubSpot, Adobe Creative Suite, etc.).

Preferred

• Experience in social media advertising and paid campaigns.
• Knowledge of CRM systems (e.g., Salesforce, HubSpot).
• Basic graphic design or video editing skills.
• Experience with content management systems (CMS) like WordPress.