Responsibilities

• Manage the content and editorial calendar; keep projects moving from draft to publish
• Write and edit blog posts, email copy, social posts, landing pages, and patient and provider education materials
• Gather input from clinicians and internal experts, route drafts for review, manage revisions
• Support video and testimonial content: scheduling, consent workflows, interview prep, and repurposing into clips and written stories
• Build and deploy email campaigns and lifecycle programs in HubSpot
• Manage templates, lists, segmentation, workflows, landing pages, and forms
• Handle setup, testing, QA, and scheduling
• Pull and maintain campaign and channel reports
• Work with Director to flag trends and performance issues worth acting on
• Support conferences, trade shows, webinars, and partner events

Requirements

• - 2–4 years of marketing experience, ideally in a startup or high-growth environment
• - Strong writing and editing skills — you can draft original content and sharpen someone else's
• - Hands-on HubSpot experience with email and lifecycle campaigns
• - Strong project management and organizational skills
• - Comfortable pulling campaign reports and summarizing performance
• - Proficiency with Canva, Figma, or Adobe CC
• - Comfortable with ambiguity and building processes that don't exist yet

Preferred

• - Experience in healthcare, health tech, digital health, or provider networks
• - HubSpot certifications
• - Experience supporting events, conferences, or webinars
• - Experience coordinating video or testimonial content
• - Familiarity with content requiring consent, privacy, or compliance review
• - Basic video editing (Premiere, Descript, CapCut, or similar)
• - Website CMS experience (HubSpot)
• - SEO and content optimization fundamentals
• - Demonstrated use of AI tools to increase output and quality