Responsibilities

• Develop & execute marketing strategies tailored to the markets across the Project Freedom brands.
• Work closely with the global marketing team and sales organization, execute plans to drive brand awareness & affinity, engage target consumer & customer audiences, and contribute to the overall success of the company.
• Conduct thorough market research and wholesale insights to identify trends, opportunities and consumer behaviors in the global market.
• Analyze competitor behaviors to gain insight and recommend strategies to maintain brand leadership position in the market.
• Develop & execute marketing strategies aligned with the global marketing OGSM & business objectives.
• Collaborate with cross-functional marketing, content, and sales teams to ensure region executes cohesive and integrated campaigns in the region.
• Create thorough creative briefs and workorders to meet the needs of wholesale channel executions in the region in relation to GTM campaigns, promotional campaigns, & wholesale co-op initiatives.
• Develop in-market campaigns partnered with the selling organization to reinforce the brand’s value proposition on a seasonal and instance basis.
• Lead communication and coordination of US media needs including seasonal media product orders and product distribution.
• Manage distribution of GTM Toolkits & strategies to internal and external sales organization.