Marketing Specialist - Real Estate at Trustpoint Realty | Miami Lakes, FL

Marketing Specialist - Real Estate

Miami Lakes, FL (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

Job Summary

Own the end-to-end real estate marketing workflow, combining content creation, multi-platform publishing, and AI-assisted optimization to accelerate campaigns while coordinating drone/photography and listing materials.

Content production and distribution across Instagram, Facebook, YouTube, TikTok, and LinkedIn
Plan, launch, and optimize Meta ads and AI-assisted copy and ideas
Drone and photography capture with brand-aligned post-production for listings

Job Description

Design agent onboarding materials from pre-made templates using Canva
Produce weekly email campaigns using Constant Contact
Create offering memorandums (OMs) for commercial and residential listings
Design quarterly 2–4 page mailers for agent distribution
Develop Instagram Reels — including concepts, scripts, and editing
Manage and post consistently across all company platforms: Instagram, Facebook, YouTube, TikTok, LinkedIn
Support buildout and management of an upcoming WhatsApp Business profile
Develop content calendars, captions, and hashtag strategies
Travel to all new listings for drone photography, property interior/exterior photos, and floor plan capture (using company-provided app)
Edit all photos to brand standards prior to use in listings or marketing materials

Constant Contact — email campaign creation and list management
Meta Ads Manager — campaign setup, targeting, and optimization
Canva — design of marketing materials, templates, and social assets
Drone operation — FAA Part 107 certification preferred or willingness to obtain
AI tools — working knowledge of AI platforms for content and workflow efficiency
Photo editing software — ability to edit and retouch property photos
Strong communication skills — written and verbal
Bachelor's degree in Marketing, Business, Communications, or related field preferred
Experience in real estate marketing or a similar industry is a plus
Demonstrated ability to manage multiple projects and deadlines independently

Professional camera and drone equipment
Dedicated desk and Mac computer for editing and design
Company email account
Company-paid subscriptions to all required platforms
Willingness to invest in additional tools as the role evolves

Trustpoint Realty

Trust Point Realty - Your Trusted Partner in Commercial and Residential Real EstateAt Trust Point Realty, we specialize in providing exceptional real estate services for both commercial and residential properties. Our team of experienced professionals is dedicated to understanding your unique needs and delivering tailored solutions.Commercial Real Estate: Whether you’re looking to buy, sell, or lease commercial properties, our experts are here to navigate the complexities of the market. We leverage our insights and strategic planning to help businesses find the ideal location or investment opportunity.Residential Real Estate: Our residential division is committed to helping individuals and families find their dream homes.Why Trust in Us at Trust Point?Expert Guidance: Our knowledgeable agents bring years of experience and local market expertise.Comprehensive Services: We provide a full range of services, including market analysis, property management, and investment consulting.Client-Centric Approach: Your goals are our priority, and we work tirelessly to achieve them.

Founded in 2024

Hialeah, Florida, USA

13 employees

www.trustpointrealty.com