Drive multi-channel marketing activities that align with product, events, and content, while optimizing CRM-driven campaigns.

• Plan, execute, and measure multi‑channel marketing campaigns that support product, event, and content initiatives.
• Develop and deploy email marketing campaigns, including copywriting, segmentation, scheduling, testing, and performance reporting.
• Write, proofread, and edit content across channels to maintain a consistent and compelling brand voice.
• Manage social media strategy, scheduling, engagement, and reporting.
• Publish and optimize blog content within WordPress.
• Independently coordinate trade shows and events, including logistics, vendor management, registrations, itineraries, and marketing collateral.
• Support pre‑ and post‑event marketing activities to maximize lead generation and engagement.
• Maintain and optimize the CRM (Zoho preferred) to ensure data accuracy, segmentation, and reporting.
• Manage lead qualification workflows, including email outreach, content follow‑up, and occasional phone outreach.
• Conduct data imports, appends, and basic analysis using Excel to support campaign and CRM accuracy.