EXPERIENCED HEALTH & WELLNESS MARKETING EXPERT
hello naturals
USA (Remote)
In-houseContractSenior level
1 day ago
Marketing Specialist
Plano, TX
Salary Not AvailableMid Level3+ years expFull time
Posted 3 months ago
Job Summary
Own PCA brand presence and marketing operations across campuses with a focus on website strategy, brand governance, and multi-channel media planning that support both near term needs and long term positioning.
- Responsibilities: Manage PCA System and campus websites with SEO and analytics reporting.
- Responsibilities: Define and maintain brand guidelines and value proposition for current programs and future growth.
- Responsibilities: Build marketing plans for PCA School System, PCA Plano, PCA North, and PCA Online.
Job Description
Responsibilities
- Manage PCA System and campus websites to include strategy, keeping pages updated, working with system website admins, search engine optimization, reporting of analytics
- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
- Assist the Sr. Director of Marketing with the planning and execution of all print and online media buys
- Create marketing plans for PCA School System, PCA Plano, PCA North and PCA Online
- Assisting with/creating and managing promotional collateral to establish and maintain PCA branding (includes creating templates for presentations and other resources)
- Competitor and customer insights analysis
- Occasional afterhours assignments (mostly school nights)
- Other duties as assigned
Requirements
- Four-year college degree, with a concentration in marketing, communications, or the equivalent obtained through training and experience
- Minimum three years’ experience with marketing a brand in a professional environment
- Experience in Adobe Creative Cloud, Photoshop, Canva,
- Excellent organization, time management and multitasking skills
Preferred
- Prestonwood Baptist Church member preferred
Prestonwood Christian Academy
Prestonwood Christian Academy serves students across the Dallas Metroplex and virtually throughout the world. More than 2,000 students are enrolled at three campuses: PCA Plano (PreK-3 through 12th Grade), PCA North in Prosper (PreK-3 through 12th Grade), and PCA Online. St. Timothy Christian Academy in Plano serves students with learning differences. The PCA School System has been recognized as having one of the strongest Christian education programs in the country providing intentional biblical worldview training and integration. PCA places great value on the growth of students’ spiritual health in addition to their scholastic endeavors and co-curricular activities. Tantamount to its Spiritual Development plan is PCA’s rigorous Liberal Arts academic program. From the first graduating class in 2002 through the class of 2024, graduates have been offered more than $202.6 million in scholarship for academics, arts and athletics from universities and other institutions of higher learning. PCA is accepting applications for the 2024-25 school year. Go to prestonwoodchristian.org/admissions for more information.Interested in working for PCA, please visit About > Careers online at www.prestonwoodchristian.org to view open positions and application instructions on how to apply.
Links
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