Responsibilities

• The Marketing Specialist assists in designing and refining marketing strategies to engage prospective audiences.
• Participates in creating marketing proposals and comprehensive reports.
• Organizes and executes marketing events to elevate brand across target audience.
• Oversees production and dissemination of marketing collateral, across multiple marketing channels.
• Performs market research to identify and connect with potential audiences.
• Queries and updates marketing databases for precise audience targeting.
• Maintains and may develop email marketing campaigns, assessing their effectiveness.
• Assists in developing and executing compelling multi-channel communication strategies to enhance user engagement. Performs analysis and adapts to the effectiveness of social and digital media efforts.
• Audits social media for brand alignment and reach maximization.
• Stays abreast with social media trends, incorporating them into strategies.

Requirements

• Bachelor's degree and one year of experience in a related field or an equivalent combination of education, training, and experience
• Solid foundation in marketing; agency background welcomed
• Exceptional communication abilities and a talent for fostering relationships
• Proficiency in Adobe Creative Suite

Preferred

• Experience with Asana is a plus
• Google Analytics is a plus