Marketing Specialist

Responsibilities

• Develop and execute annual marketing plans for faith formation products and services.
• Lead multi-channel campaigns across email, digital advertising, social media, web, print, and events.
• Create compelling messaging and positioning that resonates with Catholic educators, catechists, parish leaders, and diocesan audiences.
• Conduct customer research, market analysis, surveys, interviews, and competitive assessments to identify growth opportunities.
• Partner with Product Management and Sales to support product launches, promotions, and customer engagement initiatives.
• Coordinate creative assets and content with internal creative teams and external partners.
• Support lead generation and nurturing activities through CRM and marketing automation tools.
• Analyze campaign performance and provide recommendations to improve conversion, retention, and customer satisfaction.
• Develop and maintain customer retention and cross-sell marketing initiatives.
• Serve as the primary marketing liaison for assigned faith formation product lines and related ministries.

Requirements

• 3+ years of marketing experience with demonstrated success in campaign development and execution.
• Strong understanding of content marketing, email marketing, lead generation, and digital marketing channels.
• Experience using CRM and marketing technology platforms.
• Demonstrated project management and organizational skills.
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred; equivalent work experience considered.

Preferred

• Experience in education, publishing, nonprofit, ministry, or mission-driven organizations preferred.
• Knowledge of Catholic education, parish ministry, or faith formation audiences preferred.