Responsibilities

• Serve as the primary staff member responsible for coordinating, executing, monitoring, and reporting marketing activities for Osni Ponca LLC, PEDCO, and all affiliated businesses, programs, and initiatives.
• Develop and maintain an organization-wide marketing calendar for campaigns, promotions, events, content, and deadlines.
• Develop, execute, and evaluate marketing campaigns to increase awareness, customer engagement, traffic, participation, and revenue, including retail promotions, seasonal campaigns, new-product launches, customer retention, and eCommerce promotions.
• Establish marketing goals and key performance indicators (KPIs); track campaign performance, including reach, engagement, traffic, conversions, sales impact, expenditures, and return on investment when measurable; and report results and recommendations to management.
• Manage social media accounts and develop, schedule, and publish consistent content promoting products, services, events, programs, and organizational accomplishments.
• Develop and manage paid and organic advertising across digital, social media, print, direct mail, email, and other appropriate channels.
• Design and produce marketing materials, including flyers, brochures, advertisements, signage, digital graphics, promotional materials, and event collateral while maintaining consistent brand standards.
• Develop and distribute email campaigns, newsletters, customer communications, website content, blogs, press releases, and other written marketing content.
• Maintain website and eCommerce content, including promotional banners, featured products, inventory, events, programs, photographs, and other information necessary to keep sites current and engaging.
• Coordinate photography and video content, including product photography, events, short-form video, interviews, testimonials, workforce development resources, and other promotional content.

Requirements

• Must be 18 years of age or older with a High School Diploma or GED.
• Minimum one year of relevant experience in marketing, communications, graphic design, digital media, social media, advertising, or a related field.
• Demonstrated experience developing marketing content and managing social media or digital marketing for a business or organization.
• Strong written and verbal communication, organizational, and time-management skills with the ability to manage multiple projects, campaigns, deadlines, and priorities.
• Proficiency with common computer applications and familiarity with graphic design, photo/video editing, social media, email marketing, website/eCommerce, and related marketing tools.
• Ability to interpret basic marketing analytics and performance data and use results to improve marketing activities.
• Ability to work independently and collaboratively with leadership, business/program managers, vendors, and other stakeholders while maintaining consistent brand standards.
• Knowledge of or willingness to learn appropriate cultural protocols and respectfully represent the Ponca Tribe of Nebraska and communities served.
• Availability for occasional evening or weekend work; reliable transportation and a valid driver's license.
• Successful completion of required drug screening and motor vehicle/criminal background checks.