Marketing Specialist (On-site, not remote)

Little Canada, MN (On-site)

$30/hr – $35/hrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the local dental marketing engine across paid ads, landing pages, content, and CRM driven follow up with a clear ROI ownership.

  • Growth engines: Google Ads campaigns, conversions, CPA, and ROI tracking to optimize spend.
  • Digital experience: build and improve landing pages, SEO across sites, and website analytics to inform decisions.
  • Audience and content: run recruitment marketing, newsletters, and CRM automations with follow-up campaigns.

Job Description

Responsibilities

  • Manage and optimize Google Ads campaigns
  • Monitor conversions, cost per lead, and campaign performance
  • Build and improve landing pages
  • Analyze website traffic and marketing analytics
  • Improve SEO across multiple websites
  • Maintain and update WordPress websites
  • Create new landing pages
  • Update clinic information, provider bios, and marketing content
  • Monitor website performance, forms, and user experience
  • Design flyers, advertisements, and promotional materials in Canva

Preferred

  • Creative and enjoys bringing new ideas to life
  • Organized and able to manage multiple projects at once
  • Analytical and enjoys using data to improve results
  • Detail oriented with excellent communication skills
  • Excited by learning new marketing tools and technology
  • Five or more years of relevant marketing experience is preferred
  • Experience with Google Ads, WordPress, SEO, Google Analytics, Google Tag Manager, Canva, Mailchimp, CallRail, Microsoft Clarity, or CRM platforms
  • AI marketing tools experience is a plus
  • CRM marketing and automation exposure
  • Franchise marketing exposure is a plus
Clear Lakes Dental logo

Clear Lakes Dental

Clear Lakes Dental is proud to offer patients exceptional care in preventative, restorative and other dental services in the Twin Cities. Our goal is to give our patients the highest quality of care when they need it. We serve patients from different ages, incomes, backgrounds, and dental history and provide services to patients with both private and state-funded insurances.We seek passionate Dental Professionals and people seeking a career in Dentistry and prioritize career advancement throughout our company.

Founded in 2017
Minneapolis, Minnesota, USA
62 employees (5 in marketing)

Salaries

Posted range

$30/hr – $35/hr

Taken straight from the job posting.

The middle of this range ($68K) is 44% below the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $153K. Based on 301 salaries.

See all Clear Lakes Dental salaries
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Marketing Specialist (On-site, not remote)

Clear Lakes Dental · Little Canada, MN · On-site