Responsibilities

• Content Strategy & Creation
• Lead content creation strategy including development of SOPs for social media production
• Oversee photography and drone content capture to support social, digital, and campaign needs
• Ensure consistent, high-quality visual storytelling aligned with Omni brand standards
• Utilize tools such as Canva to develop compelling, on-brand creative assets
• Social Media Management & Optimization
• Own and manage the social media shared outlet calendar, ensuring alignment across resort outlets (golf, spa, dining, weddings, events)
• Manage and optimize Linktree to improve conversion paths and user experience
• Oversee UTM tracking implementation to measure campaign effectiveness and traffic sources
• Utilize Brandwatch for social listening, trend analysis, and performance insights
• Influencer Marketing
• Lead influencer strategy including identification, vetting, contracting, and execution
• Manage influencer relationships, deliverables, and campaign timelines
• Track, report, and optimize influencer performance, including ROI and monetization opportunities
• Paid Digital Marketing
• Develop and execute paid social campaigns, including:
• Trick Rider campaigns (Facebook & OpenTable integration)
• Wedding campaigns (Pinterest focus)
• Monitor campaign performance, optimize targeting and creative, and manage budgets to maximize ROI
• Analytics & Reporting

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 3–5+ years of experience in digital marketing, social media, or hospitality marketing
• Proven experience managing paid social campaigns and influencer programs
• Strong understanding of analytics, UTM tracking, and performance optimization
• Experience with Brandwatch, Canva, Meta Ads Manager, Pinterest Ads, and related platforms
• Exceptional project management and organizational skills
• Strong leadership and mentorship capabilities
• Ability to balance creative vision with data-driven decision making