Responsibilities

• Develops and produces Festival at the Switchyard content for a wide variety of printed and digital communications, which may include: writing copy for print, web, and television; designing, editing, and overseeing production of collateral materials.
• Coordinates and attends project planning meetings to maintain relations with supporting departments.
• Promotes the Festival at the Switchyard to community, staff, and potential sponsors, consults with City staff to create, update, revise, and manage web and social content; to ensure accuracy, timeliness, and relevance.
• Plans, facilitates, and reviews advertising for the Festival campaign. Develops creative ideas and proposals for presentation to applicable departments and sponsors.
• Participates in/on a variety of meetings, committees, teams, and/or other related groups to provide advice and guidance regarding marketing opportunities and options. Also participates in face-to-face communications with community stakeholders.
• Reserves, quotes, and schedules Festival amenities, such as entertainment groups, rides/games, and food/craft vendors.
• Provides excellent customer service, monitors vendor approval, and identifies vendor requirements/expectations.
• Arranges and maps venue locations, determines the cost and arrangement of Festival services, approves menus, develops site plans, and evaluates success afterward through survey feedback and makes changes accordingly.
• Meets with venue staff, caterers, etc. for planning, and maintaining event budgets.
• Arranges Festival merchandise and entertainment; efficiently organizes Festival contracts, quotes, and invoices.

Requirements

• Knowledge of writing and design principles;
• Knowledge of social media marketing;
• Knowledge of digital media formats such as web, television, and video;
• Knowledge of communication principles, and proper use of the English language and AP Style;
• Knowledge of media relations principles and practices;
• Knowledge of marketing principles and practices, and event planning methods;
• Skilled in prioritizing, organizing, and managing multiple simultaneous projects;
• Skilled in time management while working with a variety of deadlines;
• Skilled in preparing clear and concise reports, including oral, written, and audio/visual presentations;
• Skilled in gathering and analyzing information and making recommendations based on findings and in support of organizational goals;

Preferred

• Excellent general skills in writing, design, and marketing preferred.
• Experience in Microsoft and Adobe products preferred.
• Previous event and budget coordinating experience preferred.
• Having professional demeanor and ability to demonstrate flexibility and enthusiasm.