Responsibilities

• Execute campaigns
• Build, test, and deploy targeted email campaigns in support of new logo acquisition, with careful attention to segmentation, personalization, and optimization best practices (including A/B and multivariate testing on subject lines, CTAs, send times, and creative)
• Support direct mail and gifting initiatives (e.g., via our direct mail/gifting platform) that complement outreach and nurture motions for high-value prospects.
• Set up, test, and execute webinars, partnering closely with stakeholders to ensure compelling offers, clean registration flows, and strong follow-up sequences.
• With close alignment to MOPS, champions campaign related processes within the team, including Asana usage, naming schemes, and template maintenance
• Partner with our events and partnerships team to execute campaign support for field marketing endeavors—including pre-event promotion, in-event engagement emails, account selection, and post-event follow-ups focused on new pipeline creation.
• Support content deployment for acquisition
• Draft prospect-focused newsletters and email roundups that highlight relevant content, offers, and events to engage our audience
• Publish and promote marketing assets—such as landing pages—that support new logo acquisition campaigns.
• Maintain and update the website events calendar with high-intent prospect events and programs, ensuring pages are up to date and optimized for lead capture.

Requirements

• 2–4 years of experience in a marketing role; B2B SaaS or demand generation experience is a major asset
• Demonstrated experience supporting demand generation campaigns that generate qualified leads, build pipeline, and drive new customer acquisition (not just customer engagement).
• Proven email marketing expertise, including building and launching campaigns, list segmentation, A/B testing, and performance analysis to inform optimization.
• Strong content creation skills, with the ability to write clear, concise, on-brand copy for email and landing pages tailored to prospect audiences.
• Excellent organizational and time management skills, with the ability to manage multiple campaigns, testing roadmaps, and deadlines effectively.
• Tech-savvy marketer comfortable with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce), and webinar platforms (Zoom)
• A collaborative team player with strong communication and interpersonal skills, who enjoys partnering across Demand Gen, Digital, Content, Events, and Partnerships.

Benefits

• Join a team culture that's all about collaboration, support, and having fun while making a real impact every day.
• In the U.S., we offer comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add ons like HSA/FSA accounts, disability and life insurance, and more.
• In Canada, we provide an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage - giving you a flexible way to manage your healthcare needs.
• We're committed to your financial future, with 401(k) matching for U.S. employees and RRSP matching for those in Canada.
• We invest in your growth through tailored career development conversations and support for tools, courses, and resources to help you thrive.
• And when it comes to work-life balance? We offer unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1 - so you can truly recharge.