Marketing Specialist

Brainerd, MN (On-site)

$48K/yr – $55K/yrMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Drive multi-channel marketing campaigns and compelling content to grow brand visibility and online sales in the automotive aftermarket.

  • Own planning and execution of campaigns across digital, social, email, radio, and print
  • Must-have: 1–2 years of marketing experience with attention to detail
  • Standout: Cross-functional collaboration with leadership, stores, and e-commerce

Job Description

Responsibilities

  • Lead the charge with planning and executing marketing campaigns across digital, social, email, radio, and print channels
  • Create and manage content for websites, social media, email campaigns, and product launches that appeal to both current and prospective Guests and Customers
  • Create organic and original short form video content for our social media accounts
  • Drafts and posts responses to all online reviews on Google, Facebook, and other platforms
  • Effectively request and track Co-op dollars from Vendors, and ensure the dollars are spent on approved advertising that increases brand visibility
  • Coordinate product photography, videos, and promotional content
  • Works with each of our retail stores to ensure high-quality in-store signage and displays that represent us well
  • Lead coordination for trade shows, events, and other marketing efforts
  • Monitor campaign performance and prepare reports on engagement and ROI
  • Maintain brand consistency across all marketing platforms and materials

Requirements

  • 1-2 years of marketing experience.
  • A good working knowledge of marketing practices.
  • Strong attention to detail and accuracy.
  • Effective communication and interpersonal skills.
  • Ability to work independently and as part of a Team.

Preferred

  • The Health, Wellness, and Safety of our Team Members is a Top Priority for our Company!
  • Employer sponsored 401(k) & match
  • Paid Time Off
  • Designated Paid Holidays
  • Medical Insurance
  • Dental Insurance
  • Supplemental Insurance options
  • Life Insurance
  • Opportunity for growth within our Company!
  • Leader in our industry for overall Employment Package!

Benefits

  • The Health, Wellness, and Safety of our Team Members is a Top Priority for our Company!
  • Employer sponsored 401(k) & match
  • Paid Time Off
  • Designated Paid Holidays
  • Medical Insurance
  • Dental Insurance
  • Supplemental Insurance options
  • Life Insurance
  • Opportunity for growth within our Company!
  • Leader in our industry for overall Employment Package!
Mills Automotive Group logo

Mills Automotive Group

The Mills Automotive Group is a family-owned automotive group with several business locations in Minnesota. These include five Automotive Dealerships, a Major Collision Repair Center, a Truck Repair / Service Center and an Automotive Parts Warehouse / Distributor. We also specialize in vehicle customization with our Mills Auto Xtreme team, offering custom vehicle wraps, accessories and other custom features.New Vehicle Franchises include Ford, Lincoln, GM, Buick, Chrysler, Dodge, Ram, Jeep, Toyota, Nissan, and Honda. We also have many quality preowned vehicles at each of our dealership locations.

Founded in 1922
Baxter, Minnesota, USA
140 employees (10 in marketing)

Salaries

Posted range

$48K/yr – $55K/yr

Taken straight from the job posting.

See all Mills Automotive Group salaries

Marketing Team

Marketing Team Size
8 (6% of company)
Median Career Experience
10 years
Median Tenure
2.1 years

Traffic Signals

Monthly Visitors
1.5K
Traffic Source Mix
Search
29%
Direct
46.6%
Referral
5.7%
Social
17.1%
Paid
1.5%

Headcount Trend

Current headcount: ~140
Mills Automotive Group logo

Marketing Specialist

Mills Automotive Group · Brainerd, MN · On-site