Responsibilities

• Develop comprehensive marketing plan, grow business, and meet/exceed revenue goals.
• Execute and implement specific tasks to support the marketing plan, including development of communications and assets to support product launches, campaigns, and ongoing messaging of MED-EL’s competitive advantages.
• Collaborate cross-departmentally to ensure alignment of strategy and messaging.
• Regularly monitor and evaluate the overall success of campaigns and other marketing efforts and adjust accordingly.
• Ensure the voice of the customer is considered in strategic planning by prioritizing opportunities for KOL engagement and actively seeking customer feedback (i.e. Advisory Boards, surveys, interviews, field rides).
• Partner with customer-facing teams to develop well-positioned messaging to drive customer behavior, and lead development and deployment of effective marketing assets to the sales team.
• Analyze competitor marketing strategies and initiatives and ensure MED-EL strategies are implemented efficiently and effectively for new and existing products.
• Provide ongoing internal and sales team support through communications and education, driving execution of strategies within organization.
• Serve as project management process lead for the Marketing department.
• Own and evolve the end-to-end marketing project management framework, ensuring consistent standards, documentation, and workflows across all marketing initiatives.