Marketing Specialist

Responsibilities

• Coordinates and executes Mayfran’s marketing activities across digital and traditional channels in alignment with priorities established by the VP of Sales and Marketing, company goals, target markets, and sales objectives.
• Works closely with the VP of Sales and Marketing to establish priorities, develop campaigns, and carry out marketing initiatives; provides recommendations and coordinates day-to-day execution under the VP’s direction.
• Assists the VP of Sales and Marketing with development of the annual marketing plan and budget; tracks expenditures, coordinates vendor costs, and helps keep activities within approved budget parameters.
• Conducts market, customer, competitor, and industry research to identify opportunities for current products, new markets, campaigns, and sales growth.
• Keeps company literature, brochures, videos, and other marketing materials up to date.
• Coordinates with advertising agencies, designers, printers, photographers, videographers, and other marketing vendors; communicates project requirements, coordinates approvals, monitors timelines and costs, and helps ensure deliverables meet Mayfran’s brand standards.
• Maintains and consistently applies Mayfran’s brand standards across advertisements, news releases, videos, digital applications, sales collateral, signage, presentations, and other internal and external communications.
• Coordinates Mayfran’s memberships, sponsorships, and participation with relevant industry associations and identifies opportunities to increase brand visibility, customer engagement, and market awareness.
• Assists with customer service initiatives.
• Assists with measuring dealer performance.

Requirements

• Competencies: To perform the job successfully, an individual should demonstrate the following competencies: Analytical - Collects and organizes researched data. Problem Solving - Identifies and resolves problems in a timely manner. Customer Service - Responds promptly to customer needs; Returns phone calls and e-mails within a reasonable amount of time except for weekends and other time off. Meets commitments. Cost Consciousness - Develops and implements cost saving measures. Judgment - Exhibits sound and accurate judgment. Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Sets goals and objectives. Interpersonal Skills - Maintains confidentiality. Written Communication - Presents data effectively. Oral Communication - Listens and gets clarification; Participates in meetings. Technical Skills - Pursues training and development opportunities. Ethics - Works with integrity and ethically. Attendance/Punctuality - Is consistently at work and on time. Initiative - Seeks increased responsibilities. Innovation - Meets challenges with resourcefulness. Adaptability - Manages competing demands. Teamwork - Contributes to building a positive team spirit. Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values. Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality. Safety and Security - Observes safety and security procedures.
• Education and/or Experience: Bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and relevant marketing experience. Experience managing digital marketing activities, coordinating trade shows or events, and working with cross-functional teams and external vendors is required.
• Computer Skills: Contact Management Systems (HubSpot), Epicor; MS Office, Adobe Photoshop, InDesign, Illustrator, WordPress, Power BI, Google analytics,
• Travel and Schedule Requirements: Ability to travel for trade shows, customer or industry events, and vendor meetings as needed. Occasional evening or weekend work may be required to support event setup, execution, and breakdown.

Benefits

• Benefits effective day one, paid vacation, free on-site health clinic, on-site fitness center, and 401(k) with matching.