Marketing Specialist

Responsibilities

• Translate strategy into actionable content plans
• Develop and manage monthly content calendars (organic and paid)
• Align messaging with booking goals, seasonal promotions, and target audiences
• Identify content opportunities that support trip inquiries and conversions
• Conduct keyword research to support blog and landing page content
• Ensure messaging aligns with brand voice and campaign strategy
• Write engaging, experience-driven social media copy
• Develop recurring content themes
• Write paid social ad copy focused on inquiries and bookings
• Collaborate with designers on compelling visual storytelling

Requirements

• 3+ years of experience in content marketing, copywriting, or digital marketing
• Strong copywriting and editing skills
• Experience writing for email, social media, blogs, and landing pages
• Understanding of social media strategy (organic and paid)
• Experience developing email marketing campaigns and journeys
• Experience working within HubSpot or similar CRM platform
• Strong project management and organizational skills
• Ability to manage multiple client deliverables simultaneously
• Proficiency with common marketing platforms (e.g., HubSpot, Meta Business Suite, WordPress, etc.)
• Basic understanding of SEO principles

Preferred

• Experience marketing within travel, tourism, outdoor, or hospitality industries
• Passion for fishing, outdoor recreation, or adventure travel
• Experience with booking-driven or revenue-focused campaigns
• Familiarity with Google Analytics and HubSpot reporting tools
• Experience supporting event or trade show marketing initiatives