Marketing Specialist

Boston, MA (On-site)

$65K/yr – $97K/yrEntry Level1+ years expFull time

Posted 7 weeks ago

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Job Summary

Direct Mail and telematics marketing backbone with ownership over campaign execution, cross-functional handoffs, and product messaging clarity that reduce rework and speed time to market.

  • Own campaign execution and cross-functional handoffs across creative, analytics, and vendors.
  • Align telematics messaging with the value proposition and customer journey to improve consistency and impact.

Job Description

Responsibilities

  • Direct Mail Execution: You’ll coordinate and support key acquisition direct mail campaigns, including:
  • Managing timelines, routing, approvals, and launch readiness across multiple campaigns.
  • Coordinating with Creative, Agency Partners, Analytics and internal stakeholders to ensure smooth delivery.
  • Ensuring creative, offer details, and required disclosures are correct prior to production.
  • Maintaining documentation to support operational excellence and auditability.
  • Telematics Marketing Support: You’ll support marketing communications tied to telematics offerings and experiences, including:
  • Coordinating execution of telematics-related customer communications and acquisition/support materials.
  • Partnering with the Product team to ensure messaging aligns to the telematics value proposition and customer journey.
  • Supporting updates and ongoing improvements based on performance insights, operational changes, and evolving product needs.
  • Product Marketing Messaging: You’ll help ensure Liberty Mutual products and services are represented clearly, consistently, and accurately across marketing communications by:
  • Reviewing messaging for accuracy (product naming, features/benefits, eligibility, offer details, and required language).
  • Partnering with Consumer Insights to understand optimal marketing messages and applying learnings to our glossary.
  • Supporting continuous improvement of templates, messaging standards, and workflows that reduce rework and improve speed-to-market.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications (or equivalent experience).
  • 1+ year of relevant experience (corporate, agency, or comparable).
  • Strong project coordination and attention to detail; able to manage multiple priorities in a fast-paced environment.
  • Strong written and verbal communication skills.
  • Comfort learning and using marketing tools/technology.
  • Ability to coordinate with external agencies/vendors and internal cross-functional stakeholders.

Benefits

  • comprehensive benefits
  • workplace flexibility
  • professional development opportunities
  • a host of opportunities provided through our Employee Resource Groups
Liberty Mutual Insurance logo

Liberty Mutual Insurance

At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow. In business since 1912, and headquartered in Boston, today we are the eighth largest global property and casualty insurer based on 2023 gross written premium. We also rank 87th on the Fortune 100 list of largest corporations in the US based on 2023 revenue. As of December 31, 2023, we had $49.4 billion in annual consolidated revenue. We employ over 40,000 people in 29 countries and economies around the world. We offer a wide range of insurance products and services, including personal automobile, homeowners, specialty lines, reinsurance, commercial multiple-peril, workers compensation, commercial automobile, general liability, surety, and commercial property. For more information, visit www.libertymutualinsurance.com.

Founded in 1912
Boston, MA, US
37K employees (655 in marketing)

Traffic Signals

Monthly Visitors
426K
Monthly Google Ads Budget
$224.9K
Traffic Source Mix
Search
25.8%
Direct
46.6%
Referral
17.9%
Social
8.8%
Paid
0.7%

Headcount Trend

Current headcount: ~37.7K

Marketing Team

Marketing Team Size
441 (1% of company)
Median Career Experience
17 years
Median Tenure
9.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$886.8M
Last Raise
$886.8M
Debt Financing, 6 months ago

Funding History

  • Sep 2025
    Debt Financing • $886.8M

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