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Liberty Mutual Insurance

Brand

  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow. In business since 1912, and headquartered in Boston, today we are the eighth largest global property and casualty insurer based on 2023 gross written premium. We also rank 87th on the Fortune 100 list of largest corporations in the US based on 2023 revenue. As of December 31, 2023, we had $49.4 billion in annual consolidated revenue. We employ over 40,000 people in 29 countries and economies around the world. We offer a wide range of insurance products and services, including personal automobile, homeowners, specialty lines, reinsurance, commercial multiple-peril, workers compensation, commercial automobile, general liability, surety, and commercial property. For more information, visit www.libertymutualinsurance.com.
Founded in 1912
Boston, MA, US
37K employees (655 in marketing)
www.libertymutualgroup.com

People

Marketing leadership

Jenna Lebel
Jenna Lebel
Chief Marketing Officer
At the company for 13 years 7 months
Nicole Guidara
Executive Vice President, Chief Brand & Communications Officer
At the company for 19 years 10 months
Kristin Toli
Kristin Toli
Vice President, Integrated Marketing
At the company for 17 years 4 months
Jeff McFarland
Jeff McFarland
SVP, Global Risk Solutions - Distribution Strategy and Marketing
At the company for 14 years

Hiring contacts

Audra Shields
Audra Shields
Director of Digital & Talent Marketing
At the company for 4 years 2 months
Katie Macdonald
Katie Macdonald
Director II, Talent & Digital Marketing
At the company for 10 years 11 months

Hiring activity

Open marketing jobs over time

99 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$886.8M

Last raise

$886.8M

Debt Financing, 6 months ago

Funding history

Sep 2025

Debt Financing Liberty Mutual Insurance · $886.8M

Audience

Monthly website visitors
426K
Month over month-2.1%
Quarter over quarter+6.1%
Top sourceDirect (46.6%)
Ad budget per month$224.9K
Average search rank53.5
Traffic source mix
Direct
46.6%
Search
25.8%

News

Liberty Mutual prepares to launch raise for casualty sidecar
Oct 6, 2025 • Insurance Insider US
Liberty Mutual Insurance Launches Global Cyber Products
Sep 30, 2025 • PR Newswire
Liberty Mutual Small Business Insurance Review for 2025
Sep 25, 2025 • U.S. News & World Report

Links

www.libertymutualgroup.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +2.5% year over year
Referral
17.9%
Social
8.8%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

530.5K

12-mo growth

+13.4%

Monthly growth

+1.1%

Salaries

Median base

$120,000

Median total

$120,000

Median experience

5 years

Submissions

11

Pay by role

General Marketing

5 submissions

Communications

3 submissions

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Contribute

Open positions99 open marketing positions

Liberty Mutual Insurance logo

Senior Consultant, Internal Communications

Liberty Mutual Insurance

New York City, NY (On-site)

$106K/yr - $197K/yrIn-houseFull-time
7 days ago
Liberty Mutual Insurance logo

Senior Consultant, Internal Communications

Liberty Mutual Insurance

Boston, MA (On-site)

$106K/yr - $197K/yrIn-houseFull-time
7 days ago
Liberty Mutual Insurance logo

Senior Consultant, Internal Communications

Liberty Mutual Insurance

Boston, MA (On-site)

$106K/yr - $197K/yrIn-houseFull-time
7 days ago
Liberty Mutual Insurance logo

Associate Marketing Manager, Email and Digital Channels

Liberty Mutual Insurance

Connecticut, USA (On-site)

$97K/yr - $138K/yrIn-houseFull-timeMid level5+ years exp.
7 days ago
Liberty Mutual Insurance logo

Associate Marketing Manager, Email and Digital Channels

Liberty Mutual Insurance

Connecticut, USA

$97K/yr - $138K/yrIn-houseFull-timeMid level5+ years exp.
7 days ago
Liberty Mutual Insurance logo

Senior Consultant, Internal Communications

Liberty Mutual Insurance

USA (Remote)

$106K/yr - $197K/yrIn-houseFull-time
13 days ago
View all 99 jobs

Liberty Mutual Insurance insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1912
Headquarters
Boston, MA
Employees
10001+
Flat last 12mo
Marketing team
655
2% of company
100 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Flat headcount last 12 months · More mature · Recently funded
Trend
2023-02-27 -> 2025-12-01
Headcount (12 months)
+2.5%
Last funding round
6 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
426K
Month over month-2.1%
Quarter over quarter+6.1%
Top sourceDirect (46.6%)
Traffic source mix
Direct
46.6%
Search
25.8%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
75 competitor sites
Search traffic: 108K organic clicks / 130.6K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+966
Ad budget per month
$224.9K
Average search rank
53.5
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

530.5K

12-mo growth

+13.4%

Monthly growth

+1.1%

Job openings

Shows open jobs, growth, and role changes.

Main result
30 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

655
2% of the company • 100 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 655.

Funding

Shows saved funding data.

Total funding
$886.8M
Last raise
Debt Financing
6 months ago
Funding details
Amount raised
$886.8M
Last round
Debt Financing
Last fundraise
6 months ago

News

Shows saved company news.

Liberty Mutual prepares to launch raise for casualty sidecar
Oct 6, 2025 • Insurance Insider US
Liberty Mutual Insurance Launches Global Cyber Products
Sep 30, 2025 • PR Newswire
Liberty Mutual Small Business Insurance Review for 2025
Sep 25, 2025 • U.S. News & World Report
17.9%
Social
8.8%
Paid referral
0.7%
2022-03-01 -> 2026-03-01
Open jobs growth
—
Biggest role change
—
Latest open role
Sr Software Engineer