Responsibilities

• Own the end-to-end occupancy funnel from inquiry to move-in, ensuring premium private-pay bed fill and rate integrity.
• Build and manage a referral network with discharge planners and partners to drive qualified inquiries.
• Drive local digital presence, coordinate paid campaigns with leadership, plan community outreach events, and report weekly pipeline metrics.

Requirements

• Experience in senior living, home health, hospice, or healthcare marketing and sales. You understand the referral ecosystem and you know what a discharge planner needs to hear.
• A bias toward action. This is a lease-up. We are not looking for someone to build a 90-day strategic plan. We are looking for someone who will be in the field this week, knocking on doors, scheduling lunches, and booking tours.
• Comfort selling at a premium price point. This is not the cheapest option in the market. It is the best option for families who want boutique, high-touch care in a real home. You need to believe that, articulate it, and close on it.
• Comfort with both the field and the screen, genuine care for seniors and their families.