Responsibilities

• Define and execute agent and consumer-facing marketing and communication campaigns and initiatives within assigned geography.
• Achieve in-depth understanding of private passenger auto insurance marketplace within assigned geographies: key competitors, their marketing strengths/weaknesses and how we can position against them
• Own and manage the marketing content strategy for assigned geographies, refreshing as new differentiators emerge, identifying white space opportunities or competitive needs for new features.
• Engage with and build valued relationship with Product State Managers, Sales Executives and other field teams in assigned geographies and ensure coordination/alignment of marketing campaigns with Product and Sales goals and initiatives.
• Develop in-depth understanding of target new-to-Kemper agents, emerging agents, mature/high volume agents, agent business performance and the marketing approach to optimizing quote/conversion results.
• Coordinate and partner with larger marketing department teams (Digital, Brand, CE) to scale expertise and successful campaign approaches that optimize execution of all marketing initiatives/campaigns
• Collaborate across the Kemper Auto marketing team to develop integrated marketing campaigns that differentiate our products/services from the market, build brand awareness, and support sales and product goals.
• Create marketing content across a variety of channels and formats (email, video, bulletins, newsletters, blog posts, etc.).
• Monitor competitive news and information within assigned geographies to provide relevant and timely updates to marketing team and business brand stakeholders.
• Utilize our marketing platform to design and deploy marketing programs and agent communications. Analyze results, cascade reporting, and make program optimization recommendations.

Requirements

• Bachelor’s degree in marketing, or related field
• Four to five years of previous marketing experience required
• Insurance or financial services industry experience preferred but not required
• Exceptional verbal and written communication skills, and attention to detail
• Results-oriented team player with the ability to build relationships with peers and cross-functional teams
• Ability to work independently, execute tasks efficiently, and be flexible and adaptive to changing priorities
• Excellent organizational skills and ability to effectively manage multiple projects, set priorities, and execute on tight deadlines
• Proficient with Microsoft 365 tools (Word, Excel, PowerPoint, Outlook, Teams).
• Experience using Salesforce or other marketing automation platforms preferred, but not required
• This position can be worked hybrid out of our Chicago, IL or Richardson, TX office.

Benefits

• Kemper benefits (Medical, Dental, Vision, PTO, 401k, etc.)