Marketing Specialist

Responsibilities

• Key Opinion Leader (KOL) Collaboration & Relationship Management
• Manage day-to-day communication, coordination, and project follow-up with KOLs.
• Coordinate product delivery, address product-related questions or issues, and manage schedules.
• Provide product training and support to ensure accurate and consistent product communication.
• Coordinate KOL on-site filming, product trials, and content publishing during trade shows, Range Days, and new product launches.
• Collect published content links, original content assets, performance data, and authentic feedback, and promptly share them with the internal team.
• Industry Brand Partnerships
• Develop and expand partnerships across relevant industries and organizations aligned with INFITAC products.
• Develop and execute creative partnership initiatives, including co-branded content, events, sponsorships, and other joint programs.
• Evaluate and summarize partnership opportunities, including available resources, collaboration formats, and potential value, and communicate them to the team.

Requirements

• 1–2 years of experience in marketing, partnerships, influencer/KOL marketing, channel marketing, event marketing, or a related field.
• Must be able to work on-site at INFITAC’s office in Allen, TX.
• Strong communication and relationship management skills, with the ability to work effectively with KOLs, industry partners, dealers, media contacts, vendors, and internal teams.
• Strong project management and follow-up capabilities, with the ability to manage multiple projects, deadlines, deliverables, and external stakeholders simultaneously.
• Familiarity with influencer/KOL collaborations, content coordination, or partnership marketing is preferred.
• Willingness and ability to travel domestically for trade shows, Range Days, dealer events, product demonstrations, and other marketing activities.
• Proactive, detail-oriented, and willing to learn, with the ability to identify and follow up on marketing and partnership opportunities.

Preferred

• Interest in the optics, outdoor, shooting sports, or related industries is highly preferred; prior industry experience is a plus but not required.
• Experience in influencer/KOL marketing, partnerships, events, channel marketing, or related areas.
• Familiarity with social media, content marketing, email marketing, events, and other promotional channels; hands-on campaign experience is a plus.
• Strong communication and interpersonal skills, with an interest in building relationships with KOLs, partners, dealers, and other industry contacts.
• Ability and willingness to quickly learn technical products and effectively communicate product information.
• Proactive, detail-oriented, and comfortable managing multiple tasks in a fast-paced environment.
• Experience working with global or cross-cultural teams is a plus.