Marketing Specialist - In-Person Position

Virginia, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive property-level marketing and PR initiatives for Hyatt Regency, coordinating cross-functional plans to boost awareness and guest engagement.

  • Own the development and execution of integrated marketing plans (3-4/year) with cross-functional teams.
  • Must-have: 2–4 years in integrated marketing with digital, events/PR, and communications.
  • Standout: Strong cross-functional vendor relationships and reputation management.

Job Description

Drive property-level marketing and PR initiatives for Hyatt Regency, coordinating cross-functional plans to boost awareness and guest engagement.

Responsibilities

  • In conjunction with the Director of Sales & Marketing and the Corporate Field Marketing team create, activate, monitor and measure annual, integrated 360-degree marketing plans (3-4 a year)
  • Ensure marketing plans support the efforts of sales, revenue and events’ teams.
  • Lead budgeting, activation and assessment of programs in order to maximize investment.
  • Coordinate all communications between internal key stakeholders and external vendor partnerships to meet all marketing – both on and off-line – targets and deadlines.
  • Monitors competitive hotel actions and communicates findings
  • Assists with marketing initiatives of hotel outlets such as bar, restaurant, meeting space, etc.
  • Ensure all marketing materials and assets (invitations, websites, sales collateral, etc…) are within brand standards
  • Provides input in creative direction in concept development, copy and design for visual materials for promotions, web projects, Power Point presentations, invitations, printed collateral and internal communications using design software such as Adobe Photoshop
  • Develop and manage production within Hyatt Brand Manager of approved local vendors of all in-house collateral.
  • Assists in organizing and planning property specific events.

Requirements

  • Bachelor’s degree (preferred).
  • 2-4 years relevant experience in an integrated marketing role (digital, events/PR, marketing/communications).
  • Experience working in a fast paced, digital marketing environment.
  • Strong media knowledge across all platforms preferred (wired, mobile, social, OTT and broadcast).
  • Advanced skills in PPT, Excel, InDesign or Canva
  • Strong written and presentation skills.
  • Excellent organizational skills.
  • Detail oriented with the ability to handle multiple projects at once.
  • Well-connected with the ability to seek and build new relationships to help support business objectives.
Hyatt Regency logo

Hyatt Regency

3.9 Glassdoor

Welcome to Hyatt Regency hotels, where connections flow seamlessly whether you’re traveling for business or leisure. With more than 150 hotels in over 30 countries, Hyatt Regency is a welcome place for convention goers, business travelers, and leisure seekers alike.Find yourself surrounded by enthusiastic service, eager to make sure all your needs are met. Because no detail goes unnoticed here.Our worldwide hotels are conveniently located in urban, suburban, airport, convention, and vacation destinations.

Founded in 1957
Chicago, Illinois, USA
18K employees (339 in marketing)
73% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
15.6M
Monthly Google Ads Budget
$688.9K
Traffic Source Mix
Search
44.1%
Direct
41.4%
Referral
12.7%
Social
0.5%
Paid
1.1%

Headcount Trend

Current headcount: ~18.4K

Marketing Team

Marketing Team Size
142 (1% of company)
Median Career Experience
6 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
2

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