Responsibilities

• Marketing Specialist designs and oversees the implementation of marketing programs to increase the use of products or services.
• They direct, develop, and execute both short- and long-range marketing plans aligned with organizational goals.
• This role involves creating and refining market research methods, as well as identifying when research is necessary to support decision-making.
• Additionally, the Marketing Specialist researches, analyzes, and monitors financial, technological, and demographic factors to identify market opportunities and guide strategic initiatives.
• Identifies channels of promotion, distribution, or advertising of products or services.
• Conducts market research through studies or surveys to target specific groups, determines the effectiveness of marketing activities, recommends enhancements or refines marketing strategies.

Requirements

• Three years experience in creating and editing marketing or advertising materials such as publications, newsletters, pamphlets or brochures.
• Three years experience in marketing products or services by identifying channels of promotion, distribution, and advertising.
• Three years experience in developing and implementing marketing strategies.
• Six months experience in conducting market research through studies and surveys to make recommendations.
• Six months experience in interpreting marketing laws, rules, regulations, standards, policies, and procedures.
• Six months experience in narrative report writing.