Responsibilities

• Develop, track and analyze research specific to university programs and partnerships.
• Conduct market research, analyze, report findings and provide success metrics.
• Develops surveys, focus groups etc. to test the effectiveness of campaigns and initiatives.
• Communicates research findings to the appropriate audiences.
• Plans and implements action items in response to research findings.
• Tracks and reports results.
• Develops and implements marketing plans in support of programs and partnerships
• Ensures tactics are identified, appropriate, tracked, reviewed and assessed.
• Ensures quality standards are met.
• Builds and maintains dashboards and reports in Excel and Adobe Analytics to track campaign performance and program KPIs.
• Develops and implements procedures/processes/checklists in support of programs, partnerships and research initiatives in collaboration with key university project managers
• Creates plans, tracks results and measures progress.
• Develops marketing strategies and integrated plans in support of program and partnership objectives.
• Contributes to program and service messaging under guidance of marketing leadership.
• Performs other related duties as assigned.

Requirements

• Bachelor’s degree and 2+ years of related experience, or an advanced degree without experience.
• Bachelor’s degree in marketing, business or a related degree required.
• Proficient in Microsoft Office with strong skills in Excel, PowerPoint, internet research and statistical analysis. Advanced Excel skills required (formulas, pivot tables, data visualization); proficient in Microsoft Office, internet research and statistical analysis.
• Strong, demonstrated project management orientation necessary.
• Experience with Adobe Analytics or a comparable web analytics platform (e.g., Google Analytics) strongly preferred.

Preferred

• Experience with Adobe Analytics.
• Experience building reports or dashboards in Excel or a BI tool (e.g., Tableau, Power BI) is a plus.

Benefits

• medical, dental, vision, telehealth and mental healthcare
• health savings account and flexible spending account
• basic and voluntary life insurance
• disability coverage
• accident, critical illness and hospital indemnity supplemental coverages
• legal and identity theft coverage
• retirement savings plan
• wellbeing program
• discounted WGU tuition
• flexible paid time off for rest and relaxation with no need for accrual
• flexible paid sick time with no need for accrual
• 11 paid holidays
• and other paid leaves, including up to 12 weeks of parental leave